Show Promises and Fulfillment I The merchant who advertises a certain line of goods as a leader should always make good his statements at the store i The reader who responds to a special announcement I I nouncement of a bargain expects upon reaching the store to see the goods of I which special mention was made A failure fail-ure on the part of any merchant to fully substantiate every statement mulo in his I advertisement is a mistake which will surely cost him dearly It pays to adver 1 tiso leaders which are real bargains pee I vjded the advertisers claims are fully borne out by tho facts j Thu hicrjliaiib who advertises a certain drive and when asked to exhibit these goods to the customer depreciates their quality and attempts to sell a high priced article ar-ticle of the same line makes a mistake and damages his reputation for square dealing Leaders which are not good enough to sell to customers are not good enough to advertise and nothing should be advertised adver-tised which is not good value received I for the price demanded l n |