Salt Lake Herald-Republican | 1890-06-29 | Page 4 | As to Value Received

As to Value Received The idea used to be prevalent among a certain class of busincss men that spending spend-ing money for advertising amountedhi effect to throwing it away There is little question that there is more or less ground for this belief in isolated cases where the advertiser does not take the proper means for securing solid returns from his nn nouncements The results secured in advertising ad-vertising depend very largely upon the sa gacity and enterprise displayed by the merchant I mer-chant in selecting his medium and preparing prepar-ing his announcements A long and uninteresting I unin-teresting ad devoid of leading features or attractive arrangement cannot be expected ex-pected to produce satisfactory results An advertisement appearing in a paper in the I month of May calling attentionwith much detail to a now stock of winter goods does I pot impress the reader in a way calculated to bring results to the advertiser or if the 1 results come they are not apt to be of the Wild desired Merchants should change their announcements announce-ments frequently and each advertisement should tell something in a brief and pointed point-ed way And above nIl things it pays in advertising to tell the simple unvarnished truth Facts tell and pay I