Show Tho Love of Novelty and Change Tho residents Of old Athens gained an enduring fame from their never ending search for some new thing In thin respect re-spect Athens of old does not seem to have differed very icely f rOui the average community com-munity of today People tire of lifesi dull monotony and the fellow who comes along atld given them something totalknnd think about k balled 1 with delight cysts though he may sometimes some-times he laughed at If you can both interest and amuse people peo-ple you can make money out of them This is a calculating way of putting the case but its a fact If youre a merchant make your advertisement adver-tisement different in come respect from that of any other merchant who uses the came medium And cJinngc your advertisement adver-tisement frequently the ftClI the better The merchant who never allows the jam ad to appear twice in succession will find that tho labor of getting up new copy is splendidly rewarded by the results Throw variety into your stork too Dont buy a certain line of goods this year jus > t because you did last Perhaps you can do better this year Shift your stock about Bright colors new goods and a new ad every day or week will make things go I Let the other fellow get into the rut yoii keep out |