Show Wasteful Advertising Discriminating merchants long ago abandoned aban-doned the circular and guttersnipe methods of advertising For the amount of hard cash it takes to fairly circulate 5000 hand bills yon can place an attractive ad in a reputable and well circulated newspaperin a way to bring many times the returns that can possibly come from the older and I nearly obsolete method of announcement People buy a newspaper to read it they do not buy or want the guttersnipe and I they dont read it Not one person in ten V even glances at the dodger that is thrust in his hand at the street corner before hoI ho-i I consigns it to the gutter He only consents to receive it at all out of sympathy for the I poor fellow who is making a more or less honest effort to get rid of his armful of bill and tho one fellow in ten who docs I look at the dodger first sweeps the horizon I with his weather eye to see that no one observes ob-serves him reading the affair I An announcement an-nouncement read in this way or not at all isnt going to startle any one by the i i I magnitude of the returns |