Show Odd Ways of Advertising A dry Roods liouso in Brooklyn N < Y nlaadn practice of refunding tho purchase Tnoria t < J < seff hundredth customer Gong t ttdnt tha boll at thu cashiers desk as ilie lucky sale came In and the money wad returned intact Tile snIDe liouso I laid towels end to end along aovefttl prominent prom-inent thoroughfares direct to tho store With tho remit of attracting considerable attention Another firm in the silent watches of Hid nSght painted largo footprints foot-prints od Ilia streets igdditig t from the depots an < i ferries all converging to their entrance This ijlen by tim fray suggested l tho towel scheme Both were fatrty successful suc-cessful in causing the firms to be talked about but in conservative quarter sl11 radical methods would scarcely meet with approval < V III another1 instance which vre recall one member of H firm mght nil Injunction from the court M prevent his partner sailing sail-ing goods belotf co < t Thysamples submitted sub-mitted with invoice clearly proved thecass but the defciVUrtt obtained a delay The hovdty of the situation attracted the attention at-tention of tha neWspaper inca and the niatter totted its way into i the press Crowds fiocled td t the fiDtiid 6f itioi and the wily mercllints quietly unloaded When the case was ctlldd to trial tho plaintiff stated tD the court that an adjustment adjust-ment of the difficulty had been arrived at nnd the case was at once dismissed Art in Advertising I |