Salt Lake Herald-Republican | 1918-02-24 | Page 9 | Franklin Men Regard Shows as Institution

Franklin Men Regard Shows I as Institution What hat do you OU think of of automobile shows shows' hows was the tho question lIon put to Franklin dealers after the tho close of ot the tho show season last ear year And the answers that came cone back Indicated that the thc great majority regarded regard d the show as an institution Institution in institution In- In In the trade trado which because I of the th rapidly growing crowing Interest year yearby yearby ear I Iby by year car Is proving Itself Itsel Indispensable I Every year ear proves to be a record- record breal breaker cr This year tho the admissions slon were ero double last years year's e and we thoU thought ht that thata a won wonderful erful record but from past experience experience ex ex- we look forward to next years year's show as better than ever sal said saida a n. Franklin dealer In a large Ohio city elt This Is a fairly ralrh rc representative view of ot the majority of oC dealers ealer In speaking of the results dealers acknowledge re the great stimulus which the tho shows show exert upon automobile In In- In terest This reason tho they sa say alone alono makes the tho effort well woi worth th while Tho The volume of sales sale of or course has varied widely Idl yet yot et more more and ll more moro t this ll par par- a phase Is 18 being outstripped In I Importance by b the educational values of tho the shows hows While there have hav bc been n times s when dealers have gone Into shows s for the reason that the tho oth other r rellow fellow ellow is represented yet et to today ay the thc show Is accepted as an exceptional means of dispensing Inform information If the opinion of oC Franklin dealers denIers Is Indicative Indicative indicative Indic Indic- of the tho general trend T Typical exhibits along educational lines worked worle out by Franklin dealers included displays of oC tires having seen to OOOO miles service an and d demonstrations of rolling easy qualIties qualities qualities b by measuring with spring scales I the tho poun pounds S pull required to move the car Some Soro featured the flexibility of or construction n by Jacking up opposite front and rear wheels a great many dealers emphasized Franklin light lightweight lightweight weight in novel ways was while In the newer territories demonstrations of oC lit alt cooling were common