Show BIGGEST BEST AUTO SI-jo SI w OPENS MONDAY MONDA Y Great Display Will Reflect Motorcars s Role in hi Americas America's War ar Cause and Serve as Book for or the Intermountain B Business Empire B By Arthur S. S Winton I inton HIS motor car reigns supreme in Salt Lake this week Week tor for tomorrow T THE sh show The rhe time is and the thc the thc annual auto onto w opens p p. p m m. place B n 1 I PiU I pack P I ton Throughout hout the thc week eele until Saturday at nt 11 1 p p. p m m. m the thc ml mighty automobile and the members of Its regal res-al tine family family thc commercial car and auto accessories accessories- will hold sway away wa at at the big auto show Over O automobiles all nil reflecting th the tho late latest t In pleasure and commercial car construction and design n will be exhIbIted exhibited luring during the thc we week k There will be fifty exhibitors Marry Many nu of oC the displays w will be cha changed us-ed us daU dally daily Gov Oo Simon will open the show shaw formally with an nn address of oC welcome and by pressing the tho button which turns on the flood o of lights In Inthe Inthe the tle bl big pavilion Tuesday Wednesday Thursday Friday and Saturday the show how sill be op open n to visitors from rom to 11 p p. p m. m Thursday night will be society nl night ht Between et seven and eight hun hundred red town out dealers are arc I expected to attend thc the exhibition Special Special Special cial orchestral music Is 18 to be bo provided for both afternoon and evening e at the tho show All 11 Floor Space Taken n. n This years year's show ho opens with er e every available l Inch Ilich of oC floor space in the pavilion taken by exhibitors who promise the most comprehensive dIsplay display dis die play of oC motor cars ever er shown In Salt Sail Lake All An the new Improvements and Innovations are rc promised In both cars cart and accessories Each automobile will Ill represent an l Ideal and the tho sum total the tho Ideals of the men responsible for thc tho making of or a new and giant slant In In- In Tho The 1918 1915 auto how show will b be not only only- an exhibit lt of oC motor cars cars It It will servo serve as IS a book for Cor the tho business world In general as far tar a as the Intermountain intermountain Inter Inter- mountain country countr Is concerned for Cor the thc automo automobile trade trado reflects to a 0 greater grenter degree perhaps than any other the general prosperity of ot a community and antl the automobile tomo a business of ot Utah and the other states nearby has been and antI andis andis is In excellent condition despite the unusual drain made upon the indu Industry try b by the war 11 I Hot lam Is b E r d. d Throughout the ll park pavilion pavilion pa pa- tho the Ic keynote note of oC patriotism will willbe willbe be In throughout thc the shove how Visitors will bo be made rn to lc realize more mOIO than ever cr the tho utter dependence upon Continued on I G 0 BIG AUTO T SHOW I OPENS MONDAY t Continued From Page I 1 L the automobile toda today The They will see no emphasis placed on pleasure leasure car driving for it has been definitely proved that 85 So per cent of tho the motor motorcars motorcars cars cars ars In use arc are used for business most I of bf r the time Thc They will find tho the war Avar yar I spirit and tho the peace spirit combined combIne at it the show with loyalty and a desire to aid the government go uppermost these da days 8 in tho the minds of the automobile men An outstanding feature of ot Auto Show week will be tho the dinner and entertainment entertainment entertain entertain- ment to be siren given at the Hotel Utah by local auto dealers to out of town agents and dealers This Is scheduled for Wednesday evening Over visiting vis d dealers alers are arc expected to be guests of ot t tie the ie local auto men Vaudeville entertainers en entertainers en- en en- en will be bo on hand to amuse the tho visitors and their hosts National Color Everywhere The decorations for this years year's show will wm equal any at nt the tho previous exhibitions exhibitions Uon and in striking strIking- effects will excel excel excel ex ex- cel l them em The color scheme Is black and white with the various booths fin shed in the contrasting colors The ceiling will be completely covered with huge huge- American flags while the tho side aide sidewalls sidewalls walls will be t festooned with the tho national national national na na- na- na colors mingled with tho the decorative deco deco- e scheme of oC black and white Man Many of the booths will have hae special decorative effects planned by the dealers dealers deal deal- ers occupying OC them Tho The cars cars' to be exhibited will Include Include in include In- In clude everything in gas engine propelled propelled propelled pro pro- vehicles from the modest runabout runabout run run- about to the luxurious s limousine The Thc average of oC tho the cars to be bo shown is 2900 making the total value of the Many special Jobs are also to bo be shown The accessory dealers plan tho the biggest showing showing- of things made for tor motor cars that Utah and and the intermountain country county has lias ever seen Their exhibits embrace ace everything made t to o add to the comfort and convenience of ot car own owners rs and r Novelties No Are Fewer But when when all all aU Is said and done the motor molar car enthusiast will find fIne that ih teal Ical r l-r novelties In design and l type pc in tho the 1918 models are fewer towel than in pre pre- years There Is Js really nothing sensational onal to be offered save savo that bod on some Rome of ot the models have seen een altered mat materially lally in some cases cacs chancing changing the tho appearance of the car to u u. great groat degree But the the motors a and d the general construction of the tho cars have have not been materially changed The hc reasons for tor this are simple Most Moat y of oC the tho big factories have ha been bus busy with war Wll orders their designers and chief engineers have o either gono gone to the front or have given their services to toUncle toUncle toUncle Uncle Sam at Washington desired materials ma ma- have been hard to obtain and han handicaps In getting supplies to the plants have boon been plenty All of ot which has tended to discourage tho the trying out of or Innovations Inno Economy Otc Ire Show visitors will doubtless be struck b by tho the econom economy l Idea ea that Is la an outstanding talking point with most I dealers The Tho new mo models els consume as aa little gasoline as ns possible Many Ian car car- bur tors have been changed to bring about Jess less fuel consumption for Cor ono one of oC tho the problems confronting the car buyer to today lay Is how far tar It will travel on a n. gallon llon of 01 gas With the thc constant constantc cry Y for a solution of ot tho freight transportation problem the lie truck takes on more than ordinary Importance at tho the show Tho The government gov- gov Is 19 calling for for help in this di direction direction dl- dl and the commercial car moo mon ate afo aro responding by manufacturing ml trucks that go o far tar toward solving the tho puzzle of oC hauling goods good especially tho the short short- haul problems problem Many new models of ot trucks will beon beon be bo boon on exhibition and these arc are expected to attract great attention on tho part of or visitors Tractors l r too will bo he b in In evi l dence Bence for the constant demand for In Increased increased In- In ease c-ease creased efficiency on tho ho farm has created cre- cre a v widespread demand deman for fOI this piece picco of oC farm machinery I In hi The acknowledged ed fact that never tto before beCore since ince the motor car was waR sized a as a factor in the the progress of oC civilization has Its Us utility been so 50 clearly seen cen a as today gives the tho present show added Importance to all nil It means menns that it is not only an exhibition exhibition tion of pleasure automobiles but an exhibition of oC what a n giant g industry has hashe he been en and I is la doing doing- to help win will the war wal It serves es not only to show people what Is new in rn motor cars but bul to teach what can bo be done clone b by liv the public at large i In t helping to solve sol some somo of oC the nations nation's war wal problems Last years year's show attendance of Is s expected to be Increased b by at ll least IcaRt this year ear Preparations have havo been outdo made to o handle big crowds throughout hout the opening hours Of especial interest to drivers of cars Is the fact that l Ii E. Ninth South street has been recently paved pa thus doing away with the bugbear bugbear bugbear bug bug- bear of driving dri through seas feas of ot mud as ns was the case last year rear Now ow the can reach tho the sho shown n from rom downtown b by driving ln out either cither Main or State Mate streets to I B. B Ninth South street v Admission prices for this years year's show v ho will vIll be he 30 cents afternoon and evening c except Thursday night when the fee will be rn raed raided ed to 60 50 cents Both Doth admission admission ad nd- mission charges chars include the government government government govern govern- ment war tax A 1 patriotic feature of oC the show will willbe willbe willbo be bo the opening of oC a recruiting station in tho the pavilion b by the United States marine corps Marines will bo be in at attendance attendance attendance at- at at a special booth to enroll applicants for lor the tho corps Special Invitations Invitations In 1 havo have been Issued to motor mcc mechanics at to visit tho the show and Inspect the cars carIS and engines free Cree of 01 charge |