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Show Sugar House's New 'White Way'. Featured in Nat'l Trade Journal i Lighting Digest names Local Community "Brightest Spot in Intermountain West" Two trade journals, both published by General Electric, last month carried fully illustrated feature stories on Sugar House's recently installed "White Way" lighting system. Both articles lauds?d the commuinity's progressive pro-gressive spirit and civic pride. Highlights of both articles, taken from ''Lighting Digest," and "The Lighting Specialist," July, 1949, are reprinted here. One of the best White Way street-lighting installations in the Intermountain West was re-cenly re-cenly completed in the Sugar House area, Utah. This system extends from Seventh East to 13th East on 21st South Street, and from Ramona Avenue to . 21st South on 11th East, and from 21st South to Simpson Avenue on Highland Drive, thereby covering the entire area of the Sugar House business district. The results accomplished by this outstanding installation more than justify the hard selling problem that Ray Raymond, Ray-mond, Salt Lake City Office, faced and overcame. The system consists of 142 steel poles space approximately 100 feet opposite. A six-foot upsweep up-sweep bracket, with a TOAD luminaire is suspended on eacli pole, so that the light center is approximately 30 feet from the see WHITE WAY on page seven ing installations in the Inter-mountain Inter-mountain West. The system extends ex-tends from Seventh East to 13th East on 21st South Street and from Ramona Avenue to 21st South 11th East, and from 21st South to Simpson Avenue on Highland Drive thereby covering cover-ing the entire area of the Sugar House business district. There are 142 steel poles spaced 150 feet, opposite, in the installation. A six-foot upsweep bracket, with 79AD luminaire is suspended on each pole; the light center is approximately 30 feet from the pavement. Each luminaire contains a 15,-000-lumen lamp. The system provides approximately 1 foot-candles of light upon the surface of the street. More Attractive The Utah Power and Light Company completed another project changing the distribution distribu-tion system running on 11th Bast, Highland Drive, and east on 21st South to the rear of the buildings to make the system sys-tem more attractive. Visitors, while in Salt Lake City, have been invited to make a trip to Sugar House to see the "Brightest Spot in the Inter-mountain Inter-mountain West." The installation was made by the Wasath Electric Company as contractors for the Utah Power and Light Company. Much credit should be given to Mayor Earl J. Glade, Commissioner Com-missioner L. C. Romney, The Sugar House Chamber of Commerce,, Com-merce,, and Messrs. J. C. Little-field, Little-field, A. L. Leick and George B. Earl of the Utah Power and Light Company for their efforts in aiding the promotion of this fine White Way System WHITE WAY .... cont'd from page 1 . pavement. Each luminaire contains con-tains a 15,000-lumen lamp. The system provides approximately 1 foot-candles of light upon the surface of the street. Progressive Group The Sugar House merchants, a very progressive group, realized real-ized that in order to compete with the downtown area of Salt Lake City they would have to do something to attract customers custom-ers to their business area. Thinking from the angle of traffic safety, and good street ! illumination, they laid plans for the present White Way system. After much hard work by a Sugar House Chamber of Commerce Com-merce committee, "headed by John iC. Barnes, the system was approved by the City Commission Commis-sion and the installation started. The Utah Power and Light Company completed another project .changing the distribution distribu-tion system running on 11th East, Highland Drive and east on 21st South to the rear of the buildings, in order to make the system more attractive. April Celebration On Friday, April 8, 1949, a great celebration was held for the turning on of the street ; lights. Newspaper publicity and 'radio announcements helped make this celebration successful. success-ful. Some 10,000 people turned out to witness the official light ing of the Sugar House business district, and a tremendous business busi-ness was done by merchants that day and evening. Some merchants say their business on Friday nights has increased as much as 70 per cent since this installation. Visitors from1 other communities, communi-ties, while in Salt Lake Cit;v have been invited to make a trip to Sugar House to see the "Brightest Spot in the Inter-mountain Inter-mountain West." The installation was made by the Wasatch Electric Company, as contractors for the Utah Power and Light Company. CIVIC PRIDE. Merchants m the Sugar House area, Utah, in order to compete with the downtown area of Salt Lake City, realized they would have to do something to attract customers to their business district. dis-trict. Modern street lighting was the answer to their problem prob-lem Traffic Safety Thinking from the angle of traffic safety and good street illumination, il-lumination, they laid plans for the present White Way system, After hard work by a Sugar House Chamber of Commerce committee, headed by John C. Barnes, the system was approved ap-proved by the City Commission and the installation started. The Sugar House area now I has one of the best street-light- |
