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Show light Elcasens Fer Advertising la Newspapers 1. Newspaper reading is a universal un-iversal daily habit; newspaper advertising therefore reaches virtually all who buy. 2. Newspaper advertising is the life-blood of local trade because be-cause it touches all consumer sources in every opportunity for complete consumer appeal in any locality. 3. Newspaper advertising cuts selling costs because it entails no waste in locality of circulation. circula-tion. Manufacturers use it to cover markets where it is profitable pro-fitable to do business. 4. Newspaper advertising assures as-sures quick, thorough and commercial com-mercial dealer distribution and dealer good will, because retailers re-tailers are willing to sell products pro-ducts advertised to their own customers. 5. Newspaper advertising enables en-ables manufacturers to tell where their products may be bought. G. Newspaper advertising can be started or stopped overnight, can be prepared between days to meet sudden developments and to' obtain immediate results. 7. Newspaper advertising enables en-ables manufacturers to check advertising results and costs in every market which they enter. 8. Newspaper advertising costs costs less than any other kind. |