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Show I Am Your ADVERTISING ADVISOR I am your newspaper advertising advertis-ing advisor. Selling your product is my business. I offer you white space in your newspaper with the guarantee that the eyes of our circulation will view your message. My job is to increase your sales. Some call me a huckster huck-ster ... I call myself your partner if you wish to sell. My job of increasing your sales can be accomplished through you with my help in designing a sound program of advertising, carefully thought i out in advance. 'My knowledge, acquired through training and ' experience in dealing with merchants mer-chants and merchandising problems prob-lems is yours to command. You find me calling on you at your place of business, offering the services of our newspaper. Your newspaper carries an advertising service to help you illustrate your ad to its best advantage. You find me eager to promote the sale of your product pro-duct or your idea. Advertising in your paper provides a great portion of the newspaper's income. Like a wheel this, in turn, enables the newspaper to provide greater j public service. This increases the newspaper's circulation, pro- viding more readers and poten- tial buyers of your product. j Your advertising manager is in constant touch with the field, questing for the golden fleece of new ideas, seeking new ideas for his local accounts. Like a hen clucking loudly over the freshest egg in the barnyard, like the man on the cart crying "nice fresh strawberries- for sale," I want to sell your product. i I am YOUR advertising advisor. Turkey seeks entry in Med; terranean defense alliance. . 1 H Arms plan held k iiiiiiiiBiiiZZ"'- |
