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Show Fashions Hit the Road FASHION SHOWS staged for mixed farm audiences and factory workers figure importantly in the unique merchandising methods or an Allentown, Pennsylvania, department store. Owner Max Hess, Jr., attributes record sales to this truck-borne pitch for business. Lf;k.i iH"4lm ' 3 .ri-MWtf" -fA & fyfy. "' :-M.in, M J i til:hll . Ilf, i '') T" i PATRONS ARE hardly limited r yfcf Tjj f f to those impressed at shows. I , W ' k t Tots accompany parents, en- - ' V. , joy kiddy car races while ss ;? rf""?-z mom and dad shop. I SMART BRIDAL salon m Allen- b W? " town store is typical of numer- i ous services offered. Store sales I ." "-'L top all others in U. S. commu- . .XSS, mties under 200,000. - - - - -- - ' IN ADDITION to giving portability to the firm's fashion shows, motor trucks provide vital link between store and its Lehigh Valley customers. Delivery scene with housewife, driver and International truck shows important role played in merchandising operation. f t i r -f , y - rmr Li - t US -liNIJ .'WISH.' |