Mt. Pleasant Pyramid | 1914-06-19 | Page 7 | Scored One on his Rival

SCORED ONE ON HIS RIVAL Brown Had Overlooked Leap Year, and Jones Was Quick to Mark the Point. Irving Fletcher, the well-known advertising ad-vertising expert, said at an advertising advertis-ing men's . dinner at Delmonico's in New York: "A good advertisement never lies. It never deceives. For it can only pay by making life patrons, not transient tran-sient ones. "A good advertisement never lies, but it states its case as strongly as possible,, and it avails itself of every point, however slight. There it is like young Jones. "Young Jones proposed at Lake-wood Lake-wood to a pretty girl, but she said uncertainly, un-certainly, swinging her slim foot in and out of her slashed skirt: " 'I like you, Mr. Jones. But, then, I like Mr. Brown, too And Mr. Brown is so devoted. He says he thinks of me 365 days in the year.' "'Huh I' snorted young Jones, contemptuously. con-temptuously. 'He wants a day off every four years, does he? Well, I hope you're not taken in by any such one-horse devotion as that.' "