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Show P&lBlab Marcella Walker Use the Ads Whew! Putting out two papers in one week can be a little trying. But here is a nice Thanksgiving issue with lols of good advertisements for holiday shoppers. Sometimes it seems that a newspaper is 90 percent advertising but digging up the remaining 10 percent of copy sometimes can be very difficult. First of all, when there is an earlier than usual deadline, people forget to bring in their material. An editor knows that out there somewhere is going to be a disap-pointed bride or missionary or some such who didn't notice there was an early deadline. This is devastating and an editor wishes there was a method of mental telepathy which would get everyone down in lime with their story. Of course, it is the advertising that pays for a newspaper, or television program, or radio program. We learned early in journalism school that advertising in the newspaper takes priority over anything and ofltimes a story is cut off short on the bottom to make room for ads which pay the bills. Some people subscribe to a newspaper only for the advertising while others are only interested in the news. The first thing which is put into the newspaper when it is being laid out is the advertising. Any room left over is for news copy. Sometimes there is lots of room and fillers must be used because there is not enough local news. Other times there is limited space and an editor must pick and choose what will gel in the paper and what will not. Stories not within a time fra be kept out and held for a latr ! Can when more space is available 1100 ' Have you ever noticed how w newspapers get just Chrkf 'he and Thanksgiving? JanSa Sales can attract a lot of "e Back lo School. Easter, Mo tfi and Father's Day help jZl i larger, loo. get The dead months for a new, advertising wise, are through March. Notice som tZ small ihe ho papers seem On l0gel daily papers, they are akl, Ihm on Monday and Tuesda !! somet imes on Wednesday bin L Thursday Ihe paper is veri thick 0" More people shop on weekends the advertising comes late j T? week so people can read the ads i before Ihey go out to spend f money. I love the ads this time of Veir They always have either a piclure0 live turkey or a plump roasted l! Visions of Thanksgiving feast beein dance in the head. Advertisers use good psychology lhey appeal to our basic instinct-so- l vat ion by eating, warraj through lovely clothing, shelt. through luxurious homes. And it works well. We can also the feeling we are saving money V shopping the ads to find the 0Wes' prices before we ever leave the home That is nice, too. This week when you sit down to lha sumptious Thanksgiving dinner win loved ones and friends, remember your friendly advertiser who helpec to make it all possible. Happy Thanksgiving, everyone! From the Front Superintendent Continued from Front Page in the district based on the wishes of the people, and the findings of the committee. Parents asked Welcker his thoughts on how the year-roun- d scheduling would affect the high school students. He said that they sent a survey out to the students, asking them how they thought it would affect them. He said that they thought it would adversely effect their chances for jobs. In closing, Kathy Harrison, PTA president for Valley View, told the parents that she hoped that they would inform therr neighbors of the meeting. She said that we have a responsibility to be open-minde- d and involved with the decisions thai effect our children's future education. .... ..... 1 K . ' - 1 j - n J V r '( m : ; i O i . c-- Youth Cily Council MAVOK VV. t'OKXKIX IIAYNIK, left, congratulates students alter giving thcOatli of' Office to new Youth City Council, to r, Joe Zeidncr, Becky (iillins, Bryan Anderson, Tina Anderson, John Kkins, and Carrie Watson. Postman Invites Collectors several popular topical stamp collecting kits available, priced at $2 and $2.50 each. Of particular interest to beginning collectors, these kits focus on topics ranging from "The American Revolution" lo "U.S. Collecting Kit". Others include "Master Works," "Space Achievement", and "Winter Olym-pics". Each kit includes a small e album, mounting hinges, insert sheets for additional stamps and a booklet entitled, "The ABC's of Stamp Collecting." Postmaster Donald F. Keele today invited holiday shoppers to consider several stamp collecting items available at Pleasant Grove post office for their gift-givin- g lists. Postmaster Keele said that the post office has the eighth edition of Stamps and Stories, the newest edition of the popular U.S. Postal Service guide to stamp collecting, as well as the prior years mint sets. The 280-pag- e Stamps and Stories book, priced at $3.50 (the same as last year), contains full-colo- r reproductions of all U.S. stamp issues and the most current values assigned to each one. The book, designed to provide interesting philatelic in-formation for both the novice and the experienced stamp collector, also includes more than 100 stories about the stamp subjects and designs. The 1981 Mint Set, priced at $8.25, is the latest in a series of annual sets of commemorative and special stamps released by the Postal Service each year prior to the holiday season. The cover of the colorful set features, a',, montage of artwork related to the stamps inside. The new 1981 mint set will soon be released. Postmaster Keele said that this year, for the first time," the folder features a "gate-fold- ", a printer's term to describe a four-fol- d panel, that permits viewing of the entire set while allowing for storage of the stamps in a folder 8 and a half by U inches, similar to the mint sets previously issued. Acetate strips on the inside provide spaces in which the enclosed stamps may be mounted and displayed. In addition, the post office also has Fire Dept. Urges Care The Pleasant Grove Kire Depart-ment responded to nine fires during the month of October with the estimated fire loss for the month set at $63,200. Three of the fires were at the new E.Z. Brick Company in Lindon. The fires were in the kilns which are used for drying brick. The new drying system heated the brick near the dryer and these bricks got hot enough to burn. The department also were called out to three car fires. Fire Chief Mark Johnson urges motorists to be careful when priming thier carburators because of the fire danger caused from a backfire. A fire caused by a spark from a welder at a construction company in Lindon started an asphalt roller on fire which the department ex-tinguished upon arrival. There were two home fires caused by fireplaces. The fire department reminds people to be careful with , their ashes when cleaning their stoves and suggests they clean their chimneys regularly to avoid dangerous creosote build up. SALE Super Prices All Christmas Items a Marked Down I 25 or Morel W r 1 Or perhaps you'd like a 1 Thanksgiving Centerpiece & for your table 235 North 100 East Lehi, Utah 84043 Ph. 768-844- 1 JM$$ 6-Mo-nth $10,000 Min. Deposit 12.456 Nov. 17 -- 23 I 12.00 Federal Regulations prohibit the compounding of interest on Money market Certificates. Federal regulations require a substantial penalty if Time Certificate is redeemed prior to maturity R iillll Of PLEOTT 0101 1 5AEi 6g south Main Street 785-352- 1 Deposits insured by the Federal Deposit Insurance Corporation. vL mJ"""" The Biggest WcRAFT AND GIFT SHOW x In All Of Utah NOVEMBER 27 & 28 At the Utah County Fairgrounds in Spanish Fork IGI33a32IE3EDo CONSUMERS PRE-REGIST- ER A few 0f the gift ldeas wnil'ii find TO win THESE PRIZES' AT THE SHOW include: I YAMAHA 250 BRAVO 1 1 I 9 Crafts - otorcyc'"' UlOWnnmiP AUTUMN BREEZE Arts Snowmobiles uATEnaen ' Baked Goods Diamonds VALUED AT 1400.00 AT llllaU-JI&- E Ml, ML rnMPPTinoN VALUED AT 399.00 . Jewelry Ornaments Clothing Nuts M&. pJib. CYQE PRE-REGIST- AT WHALEN . Furniture . Quilts XQf g7 spZsh waterbeds in provo . Toys . Dolls VjBff I I 1 J Appliances Sewing Machines IF YOU OR YOUR BUSINESS IS INTERESTED ClU IN RESERVING A BOOTH, : I PHONE 374-609- 4 or 374-829- 7 Plenty of parking and lots of shoppy An re Enterprise, Production Ullder 0n rOOf SO COIVe OHdOm ( HOUSE AN ATMOSPHERE OF YESTERYEAR Gourmet Dining Utah's Finest Continental Cuisine 8 5:30-10:3- 0 p.m. j Tuesday -- Saturday B Special Group Menus For: Wedding Breakfasts Business Groups Ladies Luncheons Holiday Parties ! Anniversary Parties (Groups of 20-18- 70 North 1600 West, Orem I (Geneva Road - One Block North of Center St.) g Reservations Please . J 224"4!J33 Use County 911 Number Business was slow for dispatchers of Utah County's 911 line Thursday as the emergency line officially went into operation. Only one call had been received by 1 p.m. - an auto accident in the Payson area, according to Anita Anderson, dispatcher. "We want to encourage people to use the line when they need help," said Alan Fuch, Orem City Com-munications Director. "If their call isn't an emergency, we will give them the correct number to dial," he continued, "but the important thing is for them to use it." The new emergency system has been installed in the Orem City Center, although it is operated by Utah County. The reason is Orem had already had the 911 line in operation since 1974 in their city. The new county-wid- e system is connected into this already established system. "When people dial the nine-one-o-number," Mr. Fuch said, "we im-mediately patch then in lo the agency they need. In this way, no lime is lost in looking up numbers." |