OCR Text |
Show 00 CANNED FOODS DISPLAY PLANS Over Million Pieces of Advertising Ad-vertising Sent to All Parts of Nation WASHINGTi N Feb. 28 Returns Kive an Idea of the preparation for National Na-tional Canned Foods Week, March 1-8 1-8 Over a million pieces of display i advertising matter are being sent to 'retail grocer by tho National Canned I Foods Week Committee at the hcad-I hcad-I quarters of the National Canners as-isoclatlon as-isoclatlon in Washington, D. C. The present quantity of literature under distribution is as follows: Red. White and Blue Window Streamers 350,000 General Suggestions to Dealer Leaflet) 260.000 W indow Trim SuKgestlons (leaflet) 220.000 Canned Foods Week Blotters 100,000 i'ledge Cards (for financial and cooperative support 636, 000 j Total Pieces 1,666,000 So urgent has the demand become! or this naterlal that the National Can-nod Can-nod Foods Week Committo now has n force of thlrlty clerks attending to tho mailing detail. ENDORSE CAMPAIGN "he National Chain Store iJrorc-r.V association have now off'-"iallyr endorsed endors-ed the week. This brings th total to seven largo associations backing the campaign. Thes arc In addition to tho chain stores the National Retail Grocers' association National Wholesale Whole-sale Grocers" association. Southern I Wholesale Grocers' association. Ma-j tional Food Brokers' association, fan- nlng Machinery and Supplies association associa-tion and the National Canners' association. asso-ciation. The pledglne of the chain stores was done by Harry L, Jones, president of the association, at what was said to have been ono of the largest and most enthusiastic trade meotings ever held in New York City It was attended by prominent wholesale grocers, brokers brok-ers and chain store men for the purpose pur-pose of diseasing National Canned Foods Week Plana Walter li Tlmms acted as chairman of the mcetfhc which appointed com- mlttees to carry out the Canned Foods Weeks plans. Frank 10. Gorrell, sec- retary of the Nailonal Canners" association, asso-ciation, addressed th fathering, out-, lining tho general plan of campaign, and citing the plans of grocers and brokers of other cities in handling the movement as suggestions to the New York trade In formulating Its plans. Mr, Gorrell said National Canned Foods Week will be of broad scopeJ The trade In all parts of the country is lining up solidly In support of the movement, and the railroads are aiding, aid-ing, having arraneed to distribute can-! tied foods literature from their thous-j ands of stations throughout the country coun-try during this week Tho plan is be-; Ing aided by the largo advertisers of! anned foods, who are drawing atten-,1 Hon to Canned Foods Week; and. vvbll-these vvbll-these canners are naturally featuring, their own brands, the publiclty la. bound to aid the Industry as a whole.' HAVE N VL SLOGAN "The slogan for the Week Is "$10 in cash and $1000 In coperat Ion." Our object Is to make Canned Foods Week so dlsllnot a success In 1922 that it( will be repeated on even a larger scale! in 1923 " Mr Gorrell concluded. "It means more than heavy sales during, this particular week. It will increase, sales all of the season." Similar meetings have already been hold In Boston. Washington. D C..J Indlnnapoll- Baltimore. Portland, Mo and Nashville Tenn . and man othcT cities of t ho countrv An Interesting fact is that Honolulu will participate and already window,' ! streamers have been sent to the Ha-j vvallan Islands- By mean of bulletin and other methods of communication Stats retail asosclatlons have been urging urg-ing their niemliers to get behind the campaign Amoner those first coopera-1 tinK In this respect are Ohio. Colorado,: I Maine and New York. State canners' 1 b -isoelatlons already heard from are; the Til-States, Maine. New York. Ohio.' j Indiana. Wisconsin. Minnesota Iowa, Nebraska. Colorado. L'tah. California! and many others. Special letters have bepn sent to railroads rail-roads asking that window streamers be displayed In r.'llroad stations Hotel, ! proprietors and dlnlnir car stewards have been asked to run a line "This Is yarional Canned Foods Week. March 1-8" and to feature canned foods on the menus during the week. Strong follow-up letters havo pone forward to canners. machinery men, brokers, I wholesalers and retailers. A J number of advertisers are devedlng their space to advertising tho week. The monwntum of the loovt-iui-ot Is really bepinninfr to be felt nnd there Is every Indication that the re'd, white and blue National Canned Pood Week window streamer will he displayed In I every cltv nnd hamlet of our country during the week uf Marco 1.8- 1 |