OCR Text |
Show LIGHT CAR BUT ! BEAUTY ASKED "nc of the most perplexing prob-1 llems confronting the automobile man-I lufacturer Is that of a suitable combination combi-nation of beauty In appearance with niechaniai goodness.' is the view of one Ogden automobile dealer. i And this Is especially true in th' light car class. 'An unusually beautiful car espe- I clally If it Is one of medium price is I 'ikelv to create doubt concerning its I mechanical accomplishments "And, yet, a car without beauty, I even though it may deliver remarkal le L fine performance, cannot long endure In the present market. 1 "The car buyer of today demand mechanical excellence together with stylish appearance and luxurious com- fort. This fact allows the manufacturer, but a single policy he must first es-1 tabllsh the mechanical merit of his product and maintain It; then he DXUSl furnish a body design that will appeal strongly to the Dujer. No other coui can be successfjl." oo |