Ogden Daily Standard | 1919-11-08 | Page 21 | Farmers Are Awakening to Truck Needs

FARMERS ARE AWAKEN! TO TRUCK NEEDS Primarily wo are an agricultural nation na-tion Our farms are a great potential truck market Only three per cent of farmers own trucks today because their advantages have not been brought home to them with sufficient, force. A 3,000-mile truck tour through the great Northwest has awakened us to the sales opportunities in this field. It is a most important lesson to the manufacturer and dealer. The door has been thrown wldo open. The fanner's business is the most desirable desir-able business in the field today, be cause it can be operated on a cash basis The farmer has what the city buyer lacks, bank support The pneumatic-tired truck is a time and energy saver for the farmer. It costs him 33 cents per ton mile to haul with horse power, whereas ihe truck can do the same work for 15 cents a ton-mile. It does not eat 5 acres of farm products a year when not working. Of the 328.000 trucks estimated for production in 1919 considerable less than half of these are suited for farm work. Trucks for farm work must have a combination rack and sideboard side-board body, a wide range of gear ratios for varying terrain conditions and a wheelbase adapted for this work. Lone wheelbase trucks cannot be used in present grain eleators Manufacturers Manu-facturers must revise their distribution schedules and send more trucks to farm areas They must impress upon their dealers that the demand is there Crop production can be accelerated by these time-saving machines, and thus can the cost of buns be reduced. The rural field deserves investigation investiga-tion Motor Age.