Milford News | 1928-08-24 | Page 2 | Use of Newspaper by Merchants and Manufacturers Only in its Infancy

j Use of Newspaper by Merchants and Manufac- turers Only in Its Infancy j Ey G. ADOLPHE WIEDEMAN, Philadelphia Publisher. Merchants and manufacturers have only begun to "scratch the surface" sur-face" in their efforts to harness the new-paper as an advertising force. The newspaper is more powerful than school or college, because it servos as the university of the people. American newspapers have made the masses of the American nation the best informed and instructed peoples of the world. Correspondents of the Associated Tress, on the job daily in nil parts of the world, as well as other news-gathering organizations, make it possible pos-sible for the newspaper reader to see almost cye-to-cye what they see an " learn.