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Show . U : ' . - , POSTAGE WASTED -" , We receive weekly, or more often, a parcel sent us by mail from a motor car company. The parcels usually contain a big news story about these certain cars, and j a pasteboard mat. The mat is also supposed to cast into ' a picture full of news interest We suppose that we are I expected to cast the mat', nail the metal cast on a block i '""of wood, "put it in the forms, and print it as part of our newspaper. Payment for the work, and space 7 Oh, nobody no-body mentioned that 1 -' .-" - : . -. -.: The whole layout goes directly into -our wastebasket. ;. By regular practice with such; Triaterial we' are getting so we seldom miss even the longer shots at the waste-basket. waste-basket. - . We, know.. other editors that do the same with such . material, so the loss in. postage to the auto concern must ' be great.: Newspapermen will know to what concern we are referring, as they all, like we, lug back to their office of-fice regular issues of such free advertising matter. . General Motors, Ford and . Studebaker are , concerns i... which are paying their .way as they go in. this paper. 1 They make no attempt to impose upon the country pub-Ushers pub-Ushers by trying to slide lightly over the difference between be-tween news and advertising.; . . n . . .' " . |