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Show DESIRE FOR A CHANGE. A Childish Trait That Clings to Us In Later Years. "When wo were children," said tho head ot a big department store, "do you rcmembor how delighted wo wore with now toys and how quickly we tired of them? I don't supposo that wo tired ot them quite so quickly as tho children do nowadays, for we didn't havo qulto so many of them. But tiro ot what wo had wo did; It's only human nature, you know, to regard a thing as ot diminishing Importanco whon once it Is In our possession, "Tho application ot what I'm saying say-ing Is In relation to tho same trait as shown by men and women. A trait which In my business llto I've bad plenty ot opportunities to study. It's all ft fallacy about our growing up In overy way; thero aro lots of childish child-ish things that wo don't outgrow, and never will, and this getting tired of toys Is m,i of thom. The toys change, that's all. Ono of the secrets of establishing es-tablishing successful trado Is recognition recog-nition of this fact. People don't want novelties so much because they aro novelties as because a chango Is welcome, m bother In wearing apparel, articles of ornament, house furnishings, furnish-ings, or means of conveyance. , "I'hato lo think what will happen to tho automo'ollo business when airships air-ships como In. When wo aro used to a thing, we can't got In tho least excited ex-cited about It, nnd pleasurable excitement, excite-ment, I think, Is what most ot us young and old are after In this day and generation. I don't know that, In tho last analysis, wo aro very much worso than our ancestors In this particular, par-ticular, but this age moves moro rap-Idly rap-Idly than any previous one, nnd naturally, natu-rally, wo show tho ofTocts. Wo simply havo moro chances to bo off with the old nnd on with tho now, and It's como to bo n point of honor to avail ourselves of theso chances up to the limit of our purses." |