Show Utah Should Set Up Fund To Advertise I Utah needs an adequate appropriation appropriation appropriation to properly advertise Its scenic attractions in the opinion of travelers who have visited this state and who have d declared lared that hat the scenery here excels that found in most sections of the world The appropriation should be made by the legislature It Is pointed point point- ed out because the expenditure of money by visitors benefits the people generally and ther therefore fore the Investment of money to bring visitors here should be made mad by bythe bythe bythe the people generally through legIslative legislative legislative leg leg- action It Is Interesting to note that the total value of the tourist trade inthe Inthe In Inthe the United States will exceed four billion five hundred million dollars dol dol- dollars lars according to intimates estimates Of or orthis this amount it Is estimated that Utah will receive approximately twenty-five twenty million dollars Those who have studied the situation declare declare declare de de- clare that with proper promotion it Is not unreasonable to expect that Utah's tourist business can be developed eloped into the states state's largest largest larg larg- est eat industry with estimates of value running to as lIS high as onehundred one onehundred onehundred hundred million dollars annually after a year ten-year period of aggressive aggressive sive advertising promotion At the present time 35 states of the Union have made advertising appropriations to attract tourists and Industries The Federal government has found that the tourist dollar is distributed as follows Retail merchandise 26 cents restaurants and cafes 21 cents hotels and tourist camps 17 cents automobile accessories gasoline and oil ell 12 cents conf confectioneries confectionaries 5 cents incidentals 19 ID cents Fortunately tourist travel provides provides pro pro- vides one of the finest means we have for this redistribution of new money through the west The tourist dollar Is a restless dollar It Is forever changing hands making its eternal round from merchant to wage e comet came and back to merchant with a constant constant constant con con- stant stream findings its way Into tax channels The appropriation by the state of f f for far the next year to properly advertise Utah's scenic resources to the world should be as 88 successful as promotion efforts used by private Industry In this connection the efforts made In the past put by Individual chambers of commerce and other civic boards are to b be commended and such efforts should be enlarged upon In addition to this however Utah as a state should tell the story ofUs of Its Us scenic attractions Money judiciously Ju ju- Ju Judiciously expended In this cause will bring more people to the state and with them will come Increased circulation f new money which circulates to all an business and stimulates trade generally By the Ute adoption of such a program program program pro pro- gram Utah should draw a larger percentage of American tourists and should hould keep them here for a al l longer period Our present revenue from this source should be increased many- many fold The undertaking will wUl require thorough and careful planning to effect the proper coordination and correlation of all groups but It seems logical that the state government government government govern govern- ment should lead the way in this promotion |