| Show Utah Should Set Up Fund To Advertise Utah needs an adequate appropriation to properly advertise It its scenic attractions In to the opinion of travelers who have visited this state and who have hav declared that the scenery here excels that found in to most sections of the world The appropriation should be made by the legislature it Is pointed point point- ed out because the expenditure of money by visitors benefits the people generally and therefore the Investment of money to bring Viii visitors tors here should be made by bythe bythe bythe the people generally through legislative legislative leg leg- action It is interesting to note that the total value of the tourist trade Inthe inthe In to the United States will wUl exceed four billion five hundred million dol dol- dollars dollars lars tars according to estimates Of this amount it is estimated that Utah will receive approximately twenty five million dollars Those who have studied the situation declare de declare declare de- de clare that with proper promotion it is not unreasonable to expect that Utah's tourist business can be developed Into the states state's largest largest largest larg larg- est industry with estimates of value running to as high as one onehundred onehundred onehundred hundred million dollars annually after a year ten-year period of aggressive aggressive aggressive sive advertising promotion At the prese present t time 35 states of the Union have made advertising appropriations to attract tourists and industries s. s The Federal nt has found that the tourist dollar doUar Is distributed as follows Retail merchandise 28 26 cents rents restaurants and cafes 21 cents hotels hotel and tourist camps 17 cents automobile accessories gasoline and oil 12 cents cent confectionaries 5 cents Incidentals 19 cents Fortunately tourist travel provides provides provides pro pro- vides one of the finest means we have for this redistribution of new money through the west The tourist dollar Is a restless dollar doUar It is forever changing hands making its eternal round from merchant to wage and back to merchant with a constant constant constant con con- stant stream findings Its way into tax channels The appropriation by the state et ef f for the next year ear to 1 properly advertise Utah's scenic resources to the world should be as successful as promotion efforts used by private industry In this connection the efforts made In to the p past t by individual chambers of commerce commer e and other civic boards are to be commended and such efforts should be enlarged upon In addition to this however Utah as a state should tell teU the story of Its scenic attractions Money ju judiciously judiciously judiciously ju- ju expended In to this cause will bring more people tc to the state and with them will wUl come Increased A circulation of nf new money which f- f circulates to all business and stimulates stimulates trade generally By the adoption of such a program pro- pro a 4 gram grant Utah should draw a larger percentage of American tourists J Jand and should keep them here for a i t longer period i Our present revenue from this source should be Increased many- many ra fold The undertaking will wUl require thorough and careful planning to effect the proper coordination and correlation of all groups but I 1 it seems seema logical that the state government govern govern- ment meat should lead the way in to this I |
