OCR Text |
Show JUST ANOTHER RACKET. Newspaper reports tell us that immediately im-mediately after winning the heavyweight heavy-weight championship, James J. Brad-dock Brad-dock was immediately approached by representatives of a considerable number of manufacturers seeking his sinatural endorsement for their various var-ious products. Th;s practice of securing the. endorsements en-dorsements of prominent persons for various commercial articles (in many instance:-; the endorsers never having had any actual experience with the product to which they have given their name-anproval ) has become a regular racket. .It is certain to we-V. to the disadvantage of advr'-t 'sing. Those engaged in legitimate advertising adver-tising can serve their profession in no better way than to hmd their a:d in the drive toward eliminat'ng this' endorsement racket. |