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Show 090000000000000 AMtfliW Correct Advertising "II pays to advertise," was a slogan carried broadcast In a very amusing play that went over all the theaters of our country anil was Eg seen is Richfield during the Chautaq.ua two years ago. The question is: m Does it really pay? And the answer is very simple: If it is REAL ad- B vertising it increases sales, thereby reducing cost of selling and ultimately, to by reducing cost, reducing also prices. It is an economy, not an expense B but an investment, a weapon to heat down costs and hold up profits, m And right here another question arises: What is "real" advertising? 9 The answer to this question cannot be given, in so few words as to the first H one. We will try to answer it by giving a resume of an article written 9 by a business authority for the "Editor and Publisher," in which he says: nf "In your advertising you should keep in mind that you have but one JJ object to accomplish to sell the goods. An advertisement is a. salesman. SB A salesman's ability is measured by the amount of goods he sells and an advertisement's merit should be measured by the same standard. & "Advertising is salesanship on paper. & "Then be painstaking in preparing your advertising copy. Make it M simple and direct. Write it as you .would your will leave nothing lo he Bk guessed at. But remember that Harriman willed a hundred million in a fif hundred words. Tell the people plainly and in the simplest manner what, you are going to do and then do it. Never break a promise to the public H "when it is once made but be careful in making it. St "Describe goods exactly as they are never exaggerate. If you mis- W represent, the public will surely find it out sooner or later and your 15 advertising will do you more harm than good, H "Make the people see your ad. "Make them read it. - B "Make them believe it. JB "These rules form the standard of a good advertisement. Bf "Don't advertise to help tire editor. He is not a pauper. If he is the m chances are he is running a newspaper not worth advertising in. Adver- B Using is not a Charity. It is a sound investment. "In preparing printers' ink advertising, remember people do not care B to hear what a fine store you have. They don't particularly care to know A what you think of your merchandise. The only reason a woman will read B your advertisement is that she is interested in knowing where she can buy (3 things to the best, advantage. JB "What are the. best methods for a store to use in carrying its printed B message to the people? W "From our many years of experience the printers' ink end of business BS can best be attained through the following media: "Handbills, Store Papers, Newspapers, Circulars, Souvenirs, Personal B Letters. L "In all your advertising here is something you should remember: S B Advertising is not necessarily printers' ink. This is only one feature of H advertising. Everything about your store advertises it favorably or J9 unfavorably. We know a merchant who declared he did not believe in K advertising and would not spend a cent for such a purpose. At the same M time this merchant had spent money to put in a modern store front and & was making the best window trims in his town. Yet he insisted he wasn't j advertising! B "Good window trimming is one of the very best methods of carrying j your store to the people if your store is well located. Many . other things go B to make your store's advertising symmetrical and complete. A well kept, 16 clean store; price tickets; neatly dressed, attentive clerks; fair prices; B a reputation for square dealing, cheerfulness. these are a few of the things t& every merchant can utilize to make his store better and more favorably B known. EI " "And when all this is said and done remember, too, that the one SB ultimate end of all advertising is to sell goods. Making the store well and Bf favorably known, getting people in the habit of reading your ads regularly these are only factors designed to help in bringing about the One big "The store that sells the most goods is the one whose advertising is B well rounded out in all its branches. One kind of advertising well used fk is good. Two kinds are betLer. All kinds each in its particular place Bf are best." m00im If you I have a farm to sell 'or rent, if have anything to sell or want lease a property, say so and let the News carry the message and at a saving of both money and time to you. An ad in the "Opportunity Column" will bring results for you as they have for many a m satisfied, wide-a-wake advertiser. h I is just $2 a year. It is true it needs your help. But it needs your help no more than you need the help of the News. Gunnison Valley's wonderful resources Ja need "boosting" and the logical and most effective "boosting" is done throngh the local paper. If you M have a friend that is not a subscriber to the News, m have him become a booster by investing $2,00 in a Js subscription. j L Lonesome? Men, Women, Girls, Bachelors, Widows, etc. Join our Correspondence Club and 'make many interesting friends. Get ) acquainted throughout the world through our medium. Marry Vealth, Happiness. Hundreds rich, attractive, and congenial, willing to wed. Photos F'ree. Send 50 cents for four months' subscription. $1.00 for one year. FLORENCE BELLAIRE 200 Montague Street, Brooklyn, N. Y. Letter Heads, Envelopes, Bill Heads---all classes of job printing at this office. |