Show THE SALT LAKE TRIBUNE ANDON SUNDAY MORNING C ¥ APRIL 5 1938’ NOMINATION ADS RAC 0 Poll Gives Governor 56 Per Cent Of Republican Ballots P Candidate Must Draw From Four Groups To Win Against Roosevelt G 1 Nation-Wid- e Landon — or Any Other Republican— —Will Need Liberal Program to Get Vote of Women Farmers Young Persons Reliefers Popular Strength of Kansan Now Surpasses Combined Power of Five Others Survey of U S by Institute Reveals By DR GEORGE GALLUP April 4—Suppose that the Republican national NEW YORK has just adjourned and that Governor Landon Director American Institute of Public Opinion YORK April 4 — Governor Alf M Landon of Karfsas NEW was revealed here today in the institute’s nation-wid- e poll of Republican voters has taken a runaway lead bn his rivals for the G O P presidential nomination with 56 per cent of the votes cast for all the candidates In second place but far behind the Kansas governor is Senator William E Borah of Idaho whose race for the nomination has turned into one of the most earnest pursuits of his life Then trailing in order are former President Herbert Hoover Colonel Frank Knox Senator Arthur Vandenberg and Senator Lester J Dickinson The institute poll shows that Landon’s popular strength today however is greater than the combined vote for the other five leaders “If you would vote Republican today” the institute ballot" " asked “check the candidate you would like to support” More than 100000 copies of1 the question were distributed by mail and by interviewers The probed opinion in each state and at all income levels exactly as demanded by the principles of correct sampling The answers show the following division of opinion: Pcj of GOP of Kansas has been nominated for the presidency on the G 0 P ticket In the convention hall at Cleveland the sweepers are sweeping up the remains of the last big demonstration The party platform is written The next step is to carry the campaign to the country What kind of campaign will the Republicans need to adopt and to what classes of voters must they make their strongest appeals if they hope' to win against Roosevelt in November? American voters have already put much of the answer to that question on record in polls of the Institute of Public Opinion Most of them want to support a liberal program This is true particularly of four important classes of voters: 1 ‘ Women 2 Farmers 3 Young persons 4 Persons on relief The prospects of the Republican party next November will depend largely on developing an appeal to win over a larger proportion of these four groups than it now has This probably means moving toward a more door-to-do- institute America Speaks liberal program Roosevelt’ National Poll of Republican Voters 56 Knox Landon Strength In Four Groups four groups have been time and again in Institute polls as the backbone of President Roosevelt’s majority In the poll reported three weeks ago in The Tribune for these instance groups gave Roosevelt the following majorities: or 1 Wv THESE V’r'C ''VA Mil t ' ft Borah Hoover 20 14 Vandenberg Dickinson 4 1 v iZJL MS v V- -t Knox Vandenberg t' Dickinson This is which the Republicans in the three great eastern cities —New York Philadelphia and Boston — fall into step with Republicans elsewhere in favoring Governor Landon The second largest number of their ballots goes to Herbert Hoover rather than to Senator Borah The fourth candidate Frank farmers young persons and re- Knox polls greater strength in liefers Republican women vote Boston and Philadelphia than for him by the same percentage in New York and more in these that represents total Republican two cities than throughout the Repubopinion — 56 per cent country generally lican farmers are relatively Senator Vandenberg on the more in favor of him than the whole is not so strong in these average where- cities as across the country as young Republicans and those whereas Senator Dickinson is on relief are relatively less in stronger favor of him and relatively fractionally The more in favor of Borah vote follows: Percentage of GOP Favoring Landon Borah Others If the Republican candidate can raid these Democratic preserves he may be able to haul his party above that alluring 50 per cent line— to a victory In November Suppose again that the candidate is Governor Landon In today's poll he is the choice of Republican' voters in these four Women groups: important BEHIND THE VOTE ‘ for econA REPUTATION is the best recomomy mendation a Republican candidate can have in the opinion of other Republicans voting in today’s poll and the comment — “He’ll give the country a balanced budget”— is virtually the highest praise today’s voters accord “Governor Alf Landon” submits a railroad man in Maine “is a man with sense who can realize what a dollar should be” ever-taken- ?” poll reported today shows least that his popular strength of Candidates Only the Republican national convention meeting in Clevefarm relatively great among ers young Republicans and per land next June can give the sons on relief final answer If a candidate’s Undoubtedly Borah won lib- popular majority were always erals’ support when he anin the convention nounced his approval of old age reflected would emerge tothen Landon of a month for $60 pensions persons above 60 One response day as the Republican who will to this announcement was a race Roosevelt in November statement from Dr Francis E But popular strength has not Townsend — father of the Town- always been the shining gold send Old Age Revolving Pen- key to convention success The sion plan— to the effect that Dr Republicans made that clear in Townsend will give his personal 1920 when they nominated Senator Harding the Democrats support to the Idaho senator As Franklyn Waltman writi- confirmed it in 1924 when they ng in the Washington Post ob nominated John W Davis served Dr Townsend’s support Across Landon’s path are at may be “the kiss of death” It least two big imponderables: may frighten away conserva On which side will Herbert tives who might have become Hoover cast his influence and Neverthe- will Borah be strong enough at reconciled less it is almost impossible to Cleveland to dictate the nomioveremphasize the popularity nee if he fails to gain the prize himself? of old age pensions” is a candidate with the proper view of the working man and the farmer” What Makes Candidate? THE sum of all the comments A L received in today’s poll provides an explanation of why the leading Republican candidates enjoy the positions they do In the following tabulation the most frequent rea sons for favoring each candidate are ranked in order: Wa-tervil- le the CENATOR BORAH believes growing so fast as to raise the Shows Reasons that he is the candidate to question: “Can he be the G O P and the liberalize Given for Support Would President Roosevelt be reelected if election were today? The Institute of Public Opinion will report the answer to that question in next Sunday’s Tribune Ballots from thousands of voters— representing persons in every state and every principal income group — will form the foundation of the Institute’s report But that’s not all 1 same order ee Table Next Week— ‘Dollar Sense’ Termed Best Qualification for Candidate 56 20 14 5 4 in candidates ranked last February when the institute conducted a previous poll but Landon’s lead has stretched out by several lengths Forty-thrper cent then 56 per cent today the Kansan’s lead is FRANK KNOX SENATOR BORAH GOVERNOR LANDON Three avowed candidates for the Republican nomination — three whose political futures are not so predictable: former Senator Borah Colonel Knox and Governor Landon —hold the President Hoover Senator Vandenberg and Senator Dickinson center of the party spotlight today Speculation also concerns Governor Landon now leads as shown by the National Poll Landon and Hoover Win East Support COMMENTS -O- PINION Favoring Landon Borah Hoover 1 Governor Landon He balanced the budget in Kansas “Let Landon balance the buddone Kansas” He’s It in Roosevelt President He is conservative and wil get waste won’t the “Landon uphold the constitution Previous monthly polls on President Roosevelt’s He is for the farmers clerk in a people’s money” have been conducted by the Institute and popularity He is a real business man Bloomington explains together they show how his popularity has fluctuated He is progressive The Kansas governor has In the — now up now down — in the last two years He is a westerner In last month’s poll on Presi- probably benefited more than the Roosevelt curve continued upward to March poll 2 Senator Borah his from dent Roosevelt’s popularity any other candidate 54 It was his highest point of popularity as reflected He has a record of square for current desire Boston were party’s In other words Landon is a New York and in Institute polls since February 1935 But Philin shooting for the of to vote lined hold government the economy president up good choice Since the last poll was completed the President has He has liberal ideas voters indicate that Hoover Republican women He is a par- adelphia against a highly controversial tax plan He has asked submitted He is the greatest Republi ticularly good choice to hold the Republicans named in the Knox Vandenberg and DickSection by section the candidates in the poll rank as follows: congress for $1500000000 more for relief purposes statesman since Teddy can edition of Who’s Who inson— as well as Landon— vote of Republican farmers and to the recent flood sufPercentage of G O P Favoring the Even response government’s Roosevelt Knox Vandbg Dicksn possibly he might appeal to in America are somewhat more could be expected to make votes 1 fering may have had an effect upon He is for old age pensions farmers of the opposite party in favor off Governor Landon substantial slashes in govern( moves these whether indicate will 3 1 4 week’s Next topoll G nomination O RooseP to He’s I’ve the the only candidate for weaken ment costs sufficiently 11- 1 6 have pushed the president’s popularity up or down velt With young Republicans day than are rank and file Reheard much about 1 2 3 One voter recommends Hooand with those on relief how- publicans a 2 2 3 Herbert Hoover “His experience because ver 1 3 3 That fact was established in ever he is not quite so successHoover has sound principles in the White House makes him before he ran for governor of Candidate X— -S 1 4 a special ful survey of Give Hoovcrarvother chance and Vanden- ‘Farmer’ Friend’ Knox Kansas to man best the balance the u me VI ucuua IliMUUUi iiiuiutticu aittltd InstiWho’s Who voters by the He’ll do better because of his One of these Michiganuwiy " where sentiment for a native son Senator ‘Stay West’ Good berg have been successful budget” tute of Public Opinion mounts to 43 and gives him a clear lead over any Even ANOTHER Vandenberg refrain experience publishers popular newspaper Landon Slogan Voters in this list of notables Borah Liked for other single candidate Frank Knox whose career ha traOea acrosi Senator Borah who once that appears on today’s He’ll get us out of the de- the east— from a birthplace in Pennsylvania to editorship la Michi“Nomlfifeb” Landon hopes to allocate about the same strength turned down a guarantee of ballots is the comment: “He is pression Pension Support IEconsolidate these groups be- to Frank Knox Senator gan New Hampshire and Illinois— gathers proportionately greater He’s for the good of the support in these states $100000 a year ta enter a New and Senator Dickinson a friend of the farmer”—or “a people hind him and to attract similar counted for be Borah can enthusiasm York The law finp as do all Republicans in today’s G O P ‘Converts’ Name voters who are now attached to friend of the working man”— 4 Frank Knox But they are relatively however usually finds a dif- a business “success” poll Borah Slight Hoover President Roosevelt presuma-abl- y more in favor of Herbert Hoo- ferent expression Voters like Evidence of some such suc- depending on whether the He’s the best fitted and most Landon of to out of voters are moving between the caropa of he will have stay ver and relatively less in favor him because he advocates oM cess as this voters indicate is comment comes from a rural capable candidate TWO important streams One stream made up of those who the today major parties camp of Senator Borah He’ll get us out of the mess of $60 a month evidence of presidential abil- or an urban voter age pensions on Roosevelt’s side Mother na is 1932 now in Hoover voted for He will have to devise a budget Much of this applause is for we’re in or because he is “liberal” A ity too of those who voted for Roosevelt at the last stream somewhat larger scheme that will not distress West Virginia college gradelection would vote lor a Republican candidate today Governor Landon is the Borah but Landon and the He’s a business man Voters now sustained by federal 5 Senator Vandenberg The votes of such “convert” Republican show them prepop uate unemployed writes that choice pf a coast guard officer others have their share relief Ha will have to find a for Landon yet more favorable to Borah than the Republi x Borah would economize “just stationed at Baltimore beAn Ohio farmer believes He’s a liberal but not ft rad- derantly can party generally They are also relatively more favorabletft-Knofarm policy that while tending The cause “Hed make a good busi- that Borah is “the farmer’s ical enough”: and vandenberg relatively less favorable toJHooyer to balance the national budget He’s voted right in the sen following table shows the vote of this group together with pther friend” a while need for is ness “There best man retrench Wyoming president” will win the agrarian vote special groups and the total Republican vote for comparison: ment all right but not to the Hoover is a “good man and farmer looks to the Idaho sen ate These things he probably canPercentage of G O P Favoring extent that Hoover and Lan-- a great business expert” ac- ator to obtain higher tariffs on He’s the real leader of the Landon Borah Hoover Knox Vandbg Dicksn not do if he lines up with the 14 But Republican party in the senate All G O P 20 5 56 cording to a San Diego voter agricultural products of Who's Who don apparently advise eastern industrial wing of his 6 29 6 6 52 6 Dickinson “Converts” is of farmer’s Senator Landon is l1 “the wise “a OST and And Borah the Repub— leading ‘indicated very party if he becomes “the Wall voters last January 18 4 17 4 56 Women He's the people’s man lican candidates can be efficient business man” to a friend” too and an Indiana street candidate’’ or anything they are approximately 7 to 3 4 9 22 4 59 I Farmers 2 15 President described as business men Republican in Milbank South voter finJs him “More or less His Republicanism can’t be Reliefers 29 45 other than “the Kansas candi- against reelecting A 16 24 conservative but nevertheless questioned I Landon was an oil operator Dakota Roosevelt date” Young Voter consent of the topyrighfrfrwners) V‘ (Entire page copyright 1986 f American Institute f Fnbll Optnlona AH rights re erred Reproduction In whol or In parM strictly forbidden except with ih6 written A Youngstown Ohio college student recommends: P Candidates’ Ranking Revealed Section by Section G O 1634-19- 35 cross-secti- — on Van-denbe- rg es’ A cross-secti- on M t yy49 ’ s’ V |