Show Latest Smoker Research Just In: MERIT undisputed victor over leading high tars in tests comparing taste and tarlevel Smokers find the taste of low tar MERIT matches that of high tar cigarettes New taste-te-st results prove it Proof: A significant majority of smokers rated MERIT taste as good as— or better than— leading high tar brands Even cigarettes having twice the tar! Proof: Of the 95 stating a preference when tar levels were revealed 3 out of 4 smokers chose the MERIT low targood taste combination over high tar leaders MERIT smokers rate low tar MERIT satisfying taste alternative to high tar brands New national smoker study results didn't sacrifice taste in switching from high tar cigarettes Proof: 96of MERIT smokers don’t miss former high tar brands Proof: 9 out of 10 enjoy smoking as much since switching to MERIT arc glad they switched and report MERIT is the best tasting low tar they’ve ever tried! Hlet You’ve read the results The conclusion is clearer than ever: MERIT delivers a winning combination of taste and low tar A combination that seems to be attracting more and more smokers every day and -- more importantly— satisfying them long term NVERW O Philip Moth Inc 1979 prove it Proof: The overwhelming majority of MERIT smokers polled felt they Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health Kings: 8 mg"!!' 0B mg Kings & 100 |