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Show G2_ The Salt Lake Tribune, Sunday, May 28, 1995 Advertising Supplementto The Salt Lake Tribune WhenSelling a Home, Know the Competition and ChallengeIt By Ellen James Martin Universal Press Syndicate Are you selling a home? Then — in one wayat least — you'relike those selling anything from soup to station wagons. You've got to know your competition,” says Daphne Hamilton, a broker for the Coldwell Banker real estate chain Ford needs to know aboutrivals who manufacture station wagons similar to Taurus. Campbell Soup must be aware of other chicken soup-makers. And you — as a home seller — need to psych out your neighborhood competition. “No house is an island,” says Hamilton, noting that propertyis never marketed in a vacuum All too often, sellers focus solely on their own home and the equity they'd like to take with them when they move, notes Laurie Moore. editor of Real Trends, a newsletter for the real estate industry. But as a homeowner, your view of your propertyis inevitably subjective, she says. Far more objective is the homebuyer who examines your place in comparison with other properties on the market. Howdoes a home seller whois oblivious to his competition hurt himself? One big dangeris that he'll overprice his house relative to rivals. Suppose, for instance, that aon re selling a ranch-style house without a garage on Pine Street. Three streets over, on Wilson Lane, Mr. Brown is marketing a similar home — but with the added advantage of a two-car garage. If you’ve gone to the trouble to check out Mr. Brown’s property, you'll knowit’s being offered in eak condition — without the jumle of old furniture and toys that plagues the family room at your place. NURSBF AND ASSOCIATES aeeeeye IS CELEBRATING 20 YEARS OF SERVICE EXCLUSIVE MEMBER OF P.H.H. HOME EQUITY Ta ovtn 2:00-4:00 2369 BLAKE HEIGHTS RAMBLER |THIS WILL TAKE YOUR DAYSPRING LN Rarefind in|5 bd, 3 ba, 2 fam rms, 2| BREATH AWAYIncredible 2totosay,tuxuryinine 3 89: almost 2600 sq ft, walk oat bemtoeeeae in. SaasoooitNDA:Seonsi eee OPEN 2:00-5:!0077780 & 7788 2500 E condo, tein lth 3 Be Do, 4 over: windowSererle tub, A $24 38274, 9 PARK (910 E 5940 S$) Visit aNiceita 573-7445, ished model 35-6055 frpics, new appliances, mtn views, open Monday. Owner/agent, $189,900 MLS #3467 | SHARON MATTSON 968-) 1464/567-4000 BRICK BUNGALOW NEAI RU $1 U Great location, 3g bd, |3'5., 2 car gar,remodeled cha, newer carpet, call| forappt. VICKI SIMSICH 580ve st w/ views forever,office, white & granite kichn, m suite fo die for. $625,000 6406 S. Cresimount (3800 €) MLS# eure ANN REID Ere RTSLTT] OPEN From CRESCENT] Suan isooe 2 won dertul new subdivision. Quality custom features, unique plans. Other locations available. From SoeHANKKENNEDY AHISTROM| aasersider000 ic PEN From 2:00 TAHNIA BEST avy IN AREA Choice Holladay area. Priced DeIOW appraisal NewcarBets & pain! 5 bd, don't walt. ‘S349. 300 Mista6dayCAROL cou UNIQUE EAST SENCH 2STORY Views,location, loadsofextras, jonestucco brick5105 sa ft finished. § '374,900 MLS#30247 VICKi AN ABSOLUTE 40 + Light & : 8 fa, caree a Hanypons Blocaions eeeesekge anys hee Goan Caer hon bau TRACY DR (2835 E) Just a HANI NENNEOY aor bet, short walk Fetayasrato GARDNER 272- ee $ 1500 E $154,900 MLS#35124 |ANN REID 573-6056/ 7-4000 son RAISE THE KIDS ON @uier| OPENFrom 2:00 GARDENS ‘ Brseens woes oe ee ia ith indi Ue THoRUP272-4443/467.9000, weicar osSoreovied onderful ToianeeetromSis linest| OPEN Cranbysoph3 Speinos DH (40800'$}SEVEN Fab: z Hepa ae crivSe! derare"4675008 ‘cboot covered ays OPEN 2:00-6:00 756 & 4918] old. $399900 Mis¢32238 Jt $ Eenie, meenie, mi inie, mo. GiibESTER 9674240/567-4000| puliging grou aeRenneov ; ae MEMMOTT oybaiaa/ 567- ba,vaul Gin (490 W) Excoptional toon eeepol ets| WONDERFUL SECLUDED tnight oak kichn’ HOME Located on lush 4 S146900 MEg#55709 ANN] Acre©cul-de-sac,Indoor Hee Feseaoe LINDA SECRIST 3584 E LOST SPRINGS LN (8245) An absolute 10.2-s conod. Totally redone w/ 42:00-3:00 386 W. “F*| ba, 2 car gar, move in imme- Srv ated nest $149,900] Steet Potent golorein| diately! fon Tnome Home. nip Evitiy toned is pommalty re eesaeer oF CRAIG 573-4876 STUNNING MOUNTAIN| rook fore, Goer 3d, 28 be, 2380 Dontgh anita vader bere $169 '900 LINDA SECRISi 545.9943,/5674000 NORTHEAST Country charm in Riverton, 3 ipeting, fot. decor, vaulted gee ee (0 &|jevel Indry. $14 Mis34499 MOLLIE LYLE 560-4452/567-4000 VIEWS, VIEWS, VIEWS! Built W/ every 70 : dealmind. Sree ae sos ea cow 15438 $ WAYMAN LANE] hdwd firs, incredible luxury Quality ramblerIn Holla-| in Olympus y ce ee a UNDAS beautgrand deck, park:| 4000 sCRIST 560-2943/567ine yard, walk-out b: credible area. $212,900 LINDA SECRIST560-2913/5674000 4662 $ IDLEWILDE RD In-| credibleramblerin the| ba, den(pos: Cove, 5 6 ba), over wer 3100 mn8ne ; tumace, li-out bsint,$249,900 IinoSecrist 560-2043/5674000 |GOUNTRY CHARM IN DRAPER! Quiet living in this [4 ba hoome w/ hdwdfirs, 2500sq #1, trees & flowers on 1sci $429,909 LOR! MUSC' BEAUTIFULLY GARED Fort} New kitchen, 75 ba,| iM 3:00-6:00 10800 $| faasna BAY CIR (85 E)| Clear Creek New homes Several plans to choose| from. Prices from $206,000$229,000 EVAN SPENCER 234-1525/567-4000 OPEN 12:00-6:00 2048) CANDLETREE CV (9600 $)| Wonderful now 2-81, great floorplan,qualily construc-| joul. Great new lo-| Cation, additionalfols.&| plans availabie. $249,900 fosSANNE TERRY 844-6876/| OPEN1:00-7:009244 $ UINT, (4280 W) Maven now!hsgat now rambler has 3bd,3ba,fom rm& Indry on main, ready now! Ron Thorne Homes! Only $440,125 MLS#242003 DEBBIE OR CRAIG 873-8676 OPEN 14:00-7:00 9096 $ uINeres ‘DR oe(4280 New pene ey, now!deat the better of the two at the price offered. “Tf you're interested in a quick, comfortable, profitable sale, you should never underestimate your competition,” says Hamilton, who serves as a vice president for the Women’s Council of Realtors, a professional association based in Chicago. Here are pointers on how to size up your competition: — Don’t assume that your agent is the only one who needs to know about the competition. “A top-notch agent will probably educate you about your competi- EUROPEAN ranHK, IN TH vaulted ceilings, ‘ebul 8 yrs ago, mstr w/his/her batns/closels Running creek, new paint, absolute paper you'll need to do the job. Mess that one up and then divide by 27 to get the total numberofrolls. Real Estate s “Real Estate” is published each Sundayby the Newspaper Agency Corporationandis included as an advertising supplementto the Salt LakeTribune. Articles in this section are for the promotional considera~ tion ofadvertisers. Views expressed in "Real Estate" do not necessarily reflect the editorial opinionsof The Tribune. For more information on "Real Estate"call the editors at 237-2314 or 237-2315. For moreinformationonadvertising, call 237-2545, or write to "Real Estate," Newspaper Agency Corporation, 135 South Main Street, Salt Lake City, UT 84111. Classified Advertising Manager Diana Butcher Fantastic contemporary, Laura Vernon and Tracy Weymonth oe von plan, pano- nothingbeller! $387,000 LINDA COLEMAN 942-6104 CONDOS FOR SALE FINANCIAL CENTERof Utah JJ REMODEL/DEBT ITCONSOLIDATION "We CURRENT NOTE RATE help people 34,9 7 a0 FIXED homes" 7.97% A.P.R. INCREDIBLEVIEWS91 eesDerascateee drive’ SSummit 299,060 Miseazte4 ANN 73-6086/8674000 basutousaxtoutivt2mromorste,bo,iceon 3 Bat oesenne cary in, moldings, voulled| floors, 3 cor! tall & you will reap the callings,tile 5 HeROU32et bo with Gilthe extras! fiersceo Call 278-1099 for appointment $244,000 LINDA COLEMAN said nome den of sew room, Rates subject to change without notice. + Some restrictions THe Best VALUES IN SALt Take|| 567-4000 Cry] 255-1500 Are Closer Than 108.Think - Teyaaelast BETTER THAN MEW 2 yr old master, aaa 2 tam ims, PE melaae te Ea)eeddeed yeaa ele ML Ae| 479-7979 Shand ES 2) col TE SELLY me Ne 100% Equity Lines Available tying the borrower and @Q New ‘Homes 3&4 Bedrooms $114,990° 1946 E. ALLA PANNA WAY home w, colt) f window sotof 84 Nowlings, piolsestonaily born, |. inishedt bent 338 3c PTI) 571.7878 10% DOWN 90% ARM, CamDegton NEW 2 now 9) 100k! dingt This Leh S Me)ELNNS ren rian5 bd, incl eaulifully landscaped, |--SALT LAKE 7.75% ApR7.787% 10 500,000 7.75% apn7.7e7% 10 500000 4.75% apr 5.62% 10% DOWN 90% FIXED, Holdsidar BA. 8.1.C.at Goan. stu9 FOR CAREER NIGHT INFORMATION, CALL 567-4882 UNION PARK PUCatd 3% DOWN 97% FIXED RATE LOAN, 10 250,000 MORTGAGE CORE er anelated, 7 dnc a week, KCCIOLR ET 3b0, rok 198860 $249,950 MLS¢29640 $249 900 STACI AR Mise. Wi3eearoun COU noortR 942-4336/547-4000 942-4744, CLARK MORfareiso/ssr000 A House-sold nome RIL §99-0915/467-9000 ams string. Connect the dots made by the chalk to create a line to use as a wallpaper-edge guide. Otherwise, the wallpaper might tilt with the walls, resulting in a funhouse closing the transaction qu ind professionally. Call us at: a77-4 277s or 208-4825 eee Ea ae home. Quality chalk naturally falls. Makethe chalk check every foot or so along the We are committed to su: 1981 E. 4800 S. Suite 110 [dcaseceist 540-2043) sed Check them out and comparewith parts sold individ- ually. No matter what you decide to do, you’ll need: — broad-blade knife 6-8 inches long (to trim the paper). Get more blades than you think you'll need, because you'll need them. — A sponge and/orroller to apply paste and/or water. — A broad brush to smooth the paperout onceit’s been applied. Before you hang the pape’, the walls should be cleaned, allowed to dry, then .nspected. Yup, inspected, especially in older homes that might have settled or in houses that have been rocked by an earthquake. You'll want to determineif walls are perfectly rectangular. To check, drive a nail into the top of the wall. Attach a piece of string to the nail, then tie on a piece of chalk a foot from the ceiling. Mark on the wall where the 180 DAY INTEREST RATE GUARANTEE AT THE TIME OF CLOSING YOU GET THE RATE YOU LOCKED AT OR THE CURRENT RATE PEDCHEVER 18 EB. (Equity lines Avuiable) ‘SERVING UTAH SINCE 1988 beessorte eset ‘w/| patio, Jetted tub, LUXURY HOMES ioniouryFoCaptains bar tile 100%, great f . access to everythin bie. Call Quick $39)290 Don’t subtract window or door space from the caleulations. In fact, at least one extra roll of paper per room should be ordered. This is especially true if the room haslots of nooks, crannies, windows, doors, electrical outlets and switches. To cover any mistakes and to line up seamscorrectly (especially if the paper is patterned) also requires extra paper. Pre-pasted paper might seem like an attractive option, but there are aspects you should consider before making a choice. For example, the pre-pasted variety will dry more quickly than the do-it-yourself type, so you'll have to work more quickly. All-in-one wallpaper-hanging kits are another thing to watch out for, Peterson says. They're convenient, but the tools inside aren’t always of the best quality. $100 cLosiNoCosts finance BEAUTIFUL LOT IN THE COTTONWOODS Compielel mn the water! Lot2- Residental Mortgage Division FREEERESUALIICADONS sore s THREE Fou ogcaneeae lous,J rountaine, Sod, 3.5 s/poHo. aA000 sq tt, views, $229,060 LINDA SECRIST8602713/867-4000 $01 0 18608Cherang Sioa.'sba, e860 sah coy between the two houses on that basis. Begin papering in an inconspicuous spot — behind a dooror closet. That way, by the time you reach the morevisible parts of the room, you should know better what you’re doing. Should you run into any problems as you work, head straight back to the store where you bought everything in the first place. Clerks can be great resources for suggestions and information. Editors EVERYTHING YOU WANT! dition & price. Extra large ii newea ont by Heean or exiaayon ace easnecnta petvan vlfreaheuae. 406, w/ig| acre, surtout inded by luxury Janoramic views. Hurryi| CRIST 860-294 13/56) id. New paint homes. $95,500 LINDA SE439,900 SALLY, BEAGLE linoleum ‘Only $454,900 CRIST 560-2913/567-4000 599-2769/467-9000 MiS#32364 LAURIE DUKE wwonsorees PRICE FOR A BUILT IM MURRAY| 579-0434/569-6880 bly not, says Hamilton, the Coldwell Banker broker. Indeed, she thinks most homeowners should list their properties at least 5 percent under comparable new homes. — Berealistic in comparing your property to rival homes. No two homesare exactly alike, of course. So you'll have to make adjustments in contrasting the pros and cons of your homeanda rival’s. The mistake many homebuyers makeis that they give themselves morecredit than they should — especially for basic improvements or custom features, Hamilton says. Did you install a plusher grade of carpet than did the builder around the corner? Then don’t pad your price because of that — since most buyerswill be indifferent to the distinction. And don’t even consider adding to yourlist price for routine upkeep and maintenance. You may have put out thousands more than your neighbor for a new roof, heating or air conditioning system. But a buyeris not likely to distinguish effect that will not be funny. CRIST 560-2943/567-4000 rooms, over 2700 sq fI.| 4 on, § $229,900 UNDA secarsT 60) eoury Unsunpasseo Hoot & de-| CO!plus half acre Ip beauty ful Draper. 3 bd, 2.5 ba & ‘70142499001INDA COLE 6104 Write EXQUISITE BRICK RAM- Can you afford to price your homeat the samelevelas a like property that’s brand new? Proba- you've got problems. To determine the required amount, measure the perimeter of the room, multiply that number bytheceiling-to-floor length to get the room’s square footage, "abies(ra6| ELORELSMCTITY coioieete TAROT AG Ip mat see 8 bc 9 ba, 3| RostanneYeney241-3876 " pie any Serene 2:00-2:00 2084 &.| ‘OPEN 42:00-2:00 BARKWAY AVE. (2400 3) oO, } a "} 2913| ‘Opin 4:00-2:00 1773 § packagesto ease the cost of entry. By Gary Krino Orange County Register Adding wallpaper is one of the easiest and quickest ways we know to give a new look to a space. There are patterns far too numerousto count, borders to give them a finished look, and coordinated fabricstotie it all into one neat package. Hanging wallpaper, though, is not the way most of us define an amusing weekend. Too many mistakes to be made. Too muchto lose, including one’s sanity. To help ensure that youget it right the first time, we consulted with Lyn Peterson, a designer and president of Motif Designs, a manufacturer of wallpaper, border and fabric collections. She gaveus lots of useful information on getting the hang of hanging wallpaper. First, you must know the numberofsingle rolls of farryicte, Soke(000LINDA SE- furnace, carpel, ¥Vinyl"| OPEN 49:00-7:00 4332 w| VIEWS Wrap-around deck, Space for additional wetay HILLS DR (9098 55 ba, 2.75 ba, super oak| 8153 § COTTONWOOD ki with HILLS CIR Oe. £) Views, 2 car gar, fait all the ositae $335,000 contemporary 2-st condo 144,900 DIANE CURTZ 302: UNDA COLEMAN 942-6404 w/ maple wood firs, 3 bd, 4422/467-9000 sa approx, prof Built Ron Thorne! Only OPEN 2:00-8:00 857 FIRST Say246 wtsv24z008 OF dcados ine designed, what a value ‘AVE (30N) AVENUES! Charm BIE of CRAIG 573-8876 hoy& swimming Docker tor $129,900|Linda SECRIST Goewriend in OPEN 11:00-7:00 9167 § entry & UINTAHaH HILLS DR ¢ Stained glass, original Great family home!the tialreava! Huge mastor| ever-popular sherwood Mise2e2003 “aurteboxe in the area, $269 P ‘4 bd, 3 ba, 2 car pecaeajees MLS #35122 RANAE 599-0434, * A TISA ° jar, hor In yesterday.! MERATH 567-4196/8718880 lon Thorne Homes. Only $169.360, MLS#242003 DEB- FIRST TIME DREAM HOME ‘OF CRAIG 573-8876 Creatively decorated, 3 bd, {ba with room to grow. New| PE £) New listing, 2 ts! ad, 4st4st] OPEN 4:00-4:00 7220 § a buyers thru| 2300 E Cottonwood rt So ays80 open & the {at thisbrick rambleswil be Tar BEAUTIFUL EAST SANDY| tion,” says Moore, the co-editor of Real Trends. Still, selling a home is a cooperative venture between agent and owner. And, as Moorepoints out, the ultimate decisions on how to price and present the propertyultimately fall to the owner — who has the keenest interest in the outcome. — Tourother properties as a buyer would. To get a comprehensive look at your competition, Moore suggests you personally tour three properties on the market in your immediate neighborhood (through open houses or appointments arranged by your agent). Plus, she thinks you should look at two new home communities nearby. Why compare your property with new construction? Because the reality is that your buyers will be doing just that. All things considered, many Americans prefer a brandnew home — becauseit’s fresh and probably offers more amenities. A builder can also offer financing How to Hang Wallpaper Without Loosing Sanity ings, a8 COfpet. $413,950 MLS#27967 DOUG LOTT 567-4132, DAVID If you're a seller who ignores the NEW SANDY NFIGHEOR. fs,or Orecee aay HOOD 92 built multi in. $389,000 LI so95 w Secluded yard backs gulfabulous, newer multi-level 2 1°. W/ 4bd, 2 bo, main fr fam ew 6 § cae 434768 V CK! SIMSICH Gara more sit bd feeds Meteor oe 942-4335 A Houseoe, ‘OPEN 2:00-5:00 12255: te tage of the two-car garage. obvious challenge posed by Mr. Brown’s property, you do so at your ownperil. Thereality is that Mr. Brownis almostcertain to sell his home before you do. And — unless you lower your price — your housewill actually help Mr. Brown convince a buyer that his homeis at 489 € Bigsky Dr (14375 Seca$50.2943)/907-4000" Ht 2 ramblers, 4 multi, don't] $174,900-$489,: 300 DAVE BENNION 573-6055/ PHS OPEN 1:00-4:00 945 E AVILA ie $) Beautiful Custom uilt erat31. Ownertranssactl 4 bd, 3 be, central ate| 2. car jor. $204,900. Mi 34372 asia yours — despite the added advan- SIMSICH 580-3654/567-4000 BEAUTIFUL MEWLUXURY HO Penorame Views. 450.5 thisCotton. ore 3quailybuilt new| MEX@LLE taeap{Gnmustsoo 20d Esate 13M appratal homes left to fret ase Zero in on Mr. Brown’s place and you'll also discover that the price tag on his property is the same as Krieg pny Imagine A Home Designed by lemple Got Cours HOLIVES Award Winning Architects With Features Commonly Found in $360,000 Homes For Under $220,000 Visit our Model this week Steve Johnson Pyrtaas 550-5504 mnt From 1250 Square Feet Finished Lake Park Meadows 4560 West 3100 South 963-5929 MODELS OPEN NOON TO DUSK DAILY “Lot Included |
