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Show PAGE SIX PROVO (UTAH) SUNDAY HERALD, SUNDAY, FEBRUARY 231941 Winter Sports Given New Impetus DODGE 1941 CUSTOM TOWN SEDAN 1 1 1 : . C. iiiii Byrd's Antarctic Plane Winter sports, which this year are expected to reach new popularity popu-larity heights, owe much of their remarkable ascendency to the automobile industry. Roads are better; winter driving is safer than ever before; skiing', tabopganing', skating' and scenic beauty spots are rauch more accessible; and, to top it all, winter sports enthusiasts en-thusiasts can have their fun in thorough comfort because of new automotive advancements. Outstanding among these de velopments is said to be the Nash "Weather Eve' system of conditioned condi-tioned air for winter motoring, which is credited with being the most important winter comfort advancement ad-vancement since the introduction of the sedan body. Graduated this year into a full-fledged system of pressure ventilation and heating, the now "Weather Eye" brings fresh air into the car under pressure, pres-sure, warms it to a selected temperature tem-perature as it enters, and keeps the interior of the car at the desired de-sired comfort level by thermostatic thermosta-tic control. Most striking advantages of the system are said to be thorough elimination of dangerous fumes, such as carbon monoxide; uniform heat throughout the car; complete elimination of foggy and frosted windows; and a constant, springlike spring-like quality to the atmosphere within the car. Drafts are ended, since the windows are kept closed. Fresh air is drawn in through the open cowl ventilator, and it is filtered and dehumidified just before be-fore it passes through a huge heating core. ! The system now appears for the first time " ih'tne low-price field, i being available on the new Nash Ambassador "GOO," the big car with which Nash recently entered into direct competition with Ford Chevrolet and Plymouth. Mormon Picneer Prizes Joseph Smith's Rifle BOUNTIFUL. Utah il'.r.) An old muzzle-loading rifle is among the most treasured possessions of Granville Barlow, pioneer Mormon Mor-mon resident of this Ulan farming farm-ing community. The rifle formerly belonged to Joseph Smith, founder of the L. J. S. church. Smith gave the rifle to Barlow's father when both lived at Nauvoo, 111. The church leader wanted Barlow to keep it while he went on a trip. The trip Smith took was to the jail at nearby Carthage, where he was assassinated by a mob. Barlow said he tried to fire the rifle a few years ago, but "it al- most knocked me over the barn I'd sooner be in front of it than in back." Chevrolet Plans Big Advertising Campaign in 1941 Pedestrian Protection Helps Walkers Avoid Trouble If ""frig ecu-" Ps f "vs. x v , f v GREASING ('r.tnkrnsr lriiiiid ami OIL CHANGE Clt-iinlng nnil WASHING Tlnnm)f li ( hfMl.ing nf HATTEKY vii;lit Amount of Air 111 TIRES V i in I -) iI li it ml nil GLASS CLEANED Anil a Tank l"uU if SHELL GASOLINE That's Shell Service Make "SHELL" a Habit. Your car will last twice as long! Shell Oil Co., Inc. C. O. WILSOX & SOX A penis Provo, T'tah ) I J 1 r LEFT RIGHT Then Walk Alortln LOOK BOTH WAYS: Careful Care-ful pedestrians avoid trouble in traffic by alertness to the presence of nearly automobiles. automo-biles. When in doubt about speed of an approaching car, wait before crossing. AAA Safety Features Chevrolet's new product for 1941 is being- presented to the accompaniment accom-paniment of the greatest advertising adver-tising campaign in the history of one of the world's outstanding ad vertisers. Facts revealed by C. P. Fiken, advertising manager, reveal re-veal that moie man 6,000 news papers from coast to coast make up the backbone of the announcement announce-ment advertising program, while magazines and outdoor boards are also contributing to the job. Always a strong believer in the consistent use ot "white space," Chevrolet made especially effective, effec-tive, use of aggressive advertising throughout tne highly successful 1J40 model year, during which Chevrolet led the industry in sales again. The fact that sales of 1940 models totalled more than 1,000,-000 1,000,-000 is credited to organized selling sell-ing effort, backed by extensive use of newspapers by tne lactory and its dealers. Campaigns designed to launch the new iy41 product have been in process of preparation since early tpring, Mr. 1 isken said. Those Ultimately selected the advertisements adver-tisements appearing today are the survivors of a long and painstaking pains-taking elimination, during which the comparative merits ot dozens of different suggested campaigns were discusoid irom every angle. Even after a decision had been leached as to the most suitable campaign, revision atter revision precedea its final acceptance, b 'isken said. "Experience in otner years," he said, "makes it a foregone conclusion con-clusion that Chevrolet will rely heavily on advertising in seeking its expected sales increase in 1941. For Chevrolet is presenting the finest cars in its history, and advertising ad-vertising is the best known means of getting the news around." DOOK CHECK A handy feature on the new 1941 Ford cars is the friction- type door check which holds doors in a full open position, even when the car is parked a a slight incline. in-cline. The door checks prove their value especially when you are leaving or entering the ear with your arms full of bundles. Symbols of American Defense r Tractors and tanks symbolize modern American defense. Farmers perating the machinery at top are carving out terraces which defend their soil from erosion. Soldiers operating the U. S. army tank in lower picture are practicing maneuvers which strengthen the nation's armed defense. American farmers, carrying on soil protection work under the AAA Farm Program, last year built more than 67,000 miles of terraces, enough tp reach more than two and a half times around the worUL Dodge Job-Rated Truck Line in '41 Most Complete Modernly streamlined in styling and markedly advanced in design and engineering, the new 1941 line of Dodge job-rated trucks is by far the most complete in the history his-tory of the corporation, according to Lee D. Cosart, sales manager of the truck division, Dodge Brothers corporation. Offered in 112 standard chassis and body models, (an increase of 16 models since the outset of 1940) on 18 different wheelbase lengths anuin six capacities ranging rang-ing from one-half ton commercial units to heavy-duty gasoline and JJiesel-pow erect ireignt haulers, Lhe new line is said to meet more than 97 per cent of all truck hauling requirements. An impressive trimness and sturdiness instantly discernible on each model, from the chrome-finished radiator grille ornamentation ornamenta-tion and louvers, through every line of the cab and tenders, characterizes char-acterizes the prestige building, up-to-date appearance of tnese new trucks. "Sealed-Beam" neaulights mounted in pockets formed in the front fenders, and new style parking park-ing lights mounted on the cowl are innovations contributing importantly im-portantly to streamlined appearance. appear-ance. Indicating the increasing importance im-portance attached to fine appearance appear-ance of modern transportation equipment is the fact that the new i-i, and 1-ton Dodge trucks are available in a score or more of tu-tone color combinations at no extra cost. ' Among the advancement? designed de-signed to prolong the life and dependable de-pendable performance of all Dodge truck-built engines are an oil bath air cleaner and a metal-edge fuel filter mounted at the carburetor The latter i3 in addition to the filter incorporated in the fuel Everything that contril utes to driving and riding comfort seems to have been provided in this 1941 Dodge luxury liner 4-door custom town sedan. The body, of special design, is finished in an attractive two-tone effect in which the upper structure appears in a lighter shade than the lower body portions. PICTURE OF POWER AND GRACE r .... I - " f .-5 l V-J5.. -T ' j - .. : 1 1 ! i . i J w ' An impressive combination picture of streamlined grace, power and strength is presented in this front-on view of the Dodge 191 luxury liner. The car is of entirely new design, longer, wider, roomier. room-ier. Fender-mounted sealeJ-beam headlamps form part of the ornamental orna-mental grille work. The stone shield and bumper guards shown are special equipment items. pump. These new features, engineers en-gineers claim, provide maximum protection against destructive dirt and grit entering the engines in any way through the fuel mixture. BAD NEWS FOH THIEVES Automotive thieves will not welcome wel-come the news that Chevrolet's new door handles car. be twisted entirely off without unlocking the doors. The door locks are separate from the handles, being located just beneath, under a protective plate in the side of the door. SEAT CUSHIONS Engineering in the new 1911 automobiles au-tomobiles reaches even into the seat cushions. For example, the Ford motor cars have seat cush ions with individually pocketed springs, covered with a thick rubberized rub-berized pad. The soft "floating" edge of the Ford cushions makes edges yield as gently as the center. Admiral Richard E. Byrd's twin-motored plane, the famous T8P-1, used to chart the frozen expanse of the Antarctic, is shown here being lifted from the spar deck of the mo tor ship Buckeye State at the Detroit Harbor Terminals dock to the platform of a heavy-duty Dodge cab-over-engine truck for th last lap of a long, historic journey from Little America. With a police escort, the plane was brought to Detroit to be reconditioned. I 't f' Clam w araMCS WESTERN ANNOUNCING A OUR NEW BEAR mm seryic FOR ALL WHEEL, STEERING, AXLE and CHASSIS ALIGNMENT i Complete Inspection and Correction of: WHEEL ALIGNMENT-AXLE ALIGNMENT-AXLE and KNEE-ACTION ALIGNMENT FRAME ALIGNMENT Correct wheel aligriment is essential if you want to obtain the utmost from your automobile. It affords you greater driving comfort increases tire mileage up to 50 gives you more miles per gallon added safety and numerous other benefits. To enable us to give you the best and most dependable alignment service possible, we have recently installed a Bear Alignment Service department. We vant you to come into our shop and acquaint yourself with this new service. Drive in at anytime and we will be glad to give your car a complete com-plete alignment checkup. It may uncover a dangerous fault in your car and perhaps save your life. Let us explain to you how. perfect alinement will cut your car expense and make your car safer to drive. Expert Mechanics To Serve You in A' , ii ILiiit 70 E ST FIRST NORTH TOWING SERVICE AUTO CO. PHONE 470 LIUEUP with BEAR ZK4 13 NT-UM CHICAGO ILL DEC 13 99A DODGE BROS C0RPDET WIFE AND DAUGHTER ENTHUSIASTIC ABOUT NEW FLUID DR1VE JOHN VICURN lulo.u,, CHICAGO ILL, tr' ,kaft"; "TOR 80 LITTLE HOMEY. L fmTP AU T RY . WESTERN - itoJ .. union m 7rfA Q.lff nn f j v, - uf DUh I I 1 1 J MA CO nr - - DODGE BROS C0RPdETV U 121 3P THANKS FOR WIRE UY DODGE IS A PEACH EDWARD BARRiNGTOfi. mm OF IT!. ..DODGE PRICES START AT OliLY rr V . 7 1 FOR THE BIG LUXURY LINER DE LUXE COUPE tThis if Detroit delivered price and include all Federal taxes and all standard equipment. Transportation, state and local taies (if any), extra. See your Dodge dealer for easy budget terms. Prices subject to change without notice WITH OR WITHOUT FLUID DRIVE FLUID DRIVE OIILY $25 EXTRA! Tan in on Major Bowes Original Amateur Hour, Columbia Network. Thursday. 9 to 10 P. M., Casters) Standard Tim. NAYL0R AUTO COMPANY 70 EAST 1st NORTH :::: PROVO, UTAH |
