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Show '$$4 - ft Mm, fEiglit Consecutive Annual Round-Up f Successes Foretell tke Nmtk Saturday, July h has been designated as the opening date of Keith-O'Brien's dear-cut, genuine reduction sale. On Monday the auspicious event will be under full headway. Tuesday, the Fourth, the store will be closed. On Wednesday aU stocks will be re- ryp arranged and replenished and each succeeding day of the week will be noted for its emphatic economic opportunities. i& A GOOD NAME IS A STORE'S BEST ASSET ' J The fundamentals are many: quality of merchandise, v fairness in price, reliability of advertised announcements l of price reductions, store policy and service. q The store which earnestly strives to do business along line- of unquestioned honesty and integrity compels l the attention, and in time commands the confidence of flB the buying public. It is the strict observance of these ? facts which has won for Keith-O'Brien Company undisputed store-supremacy in Salt Lake. CJ And best of all, as we review the upward growth of f$ the store since it's inception, is the knowledge that we have never misrepresented our merchandise or in any fM way beguiled the public. x - BOYS' and GIRLS' ROUND-UP fejS- On of the important feature of the Sale ff will be the special prices on ready-to-wear apparel for children. pTs "M get himF' cries the cowboy. The pony crowds every ounce of energy in its strides. The jack rabbit's hind legs are doubling and stretching like a jackknife's rapid closing, the forelegs churning with the quickness of a revolving propeller head up and ears poised he leaps brush and gully till the report of the shot cleaves the air then, the long ears drop flat against the rabbit's humping back and like a dust-laden dust-laden streak he is beyond range. Master of gun, truer aim; more speed! XrfMfiZsvw pood go m - Beautifully Fashioned Suits at the End of the Season at Your Price & Tht Ktit-OB itn ttanJarJ it at Jtfinht an J characteristic characteris-tic of this ttoro at tunthint it of summtr. In thit commu- ' nity it hat comt to mtan a Vfm grail of tx.tlltn that ofttn lift approach Ptrftctim r that ntvr fails of tht utmost rt- fhalihty. It it Ihowh hut. The magnitude of the Round- fUp sale permits of only a suggestion sug-gestion of the impressive inducements in-ducements in suits, dresses, L skirts, etc. We can use but a Wp ew of tnem in P"nt- M lowing items suffice, however, ' flra ling values: , Our remaining atock of cloth ? auita divided into three lota regard-f regard-f Jm 1" of former price. ( Lot No. 1 J. I About 50 cloth iiuiU, in gray. iDu Mack. navy. A few white erge and white and black stripe suite. For-mr For-mr price from 18.50 to $30.00; to VMl be closed at 12.50. IP Lot No: 2 About 35 cloth auita in gray, nov- JYlft elty cloth, white aerge, also eome jjijj vli(fht blue and champagne colored auita; a few handaome "navy blue aertrea. Value from 39.50 to Ab 57.50; to cloae at 22.50. Lot No. 3 About 30 auita very high-claaa fA in white aerge, light blue, pink aerge, black aatin alao a few pongee auita; aoma very handaome novelty auita in navy blue, black and gray. flU Value from 50.00 to 75.00; to T cloae at 29.50. Tailored linen anita in Auatriau fJKj linen, in tan, brown, white, light V blue and lavender. Round-Up price, o 4-95. Thia ia an exceptional value. jflS LINGERIE DRESSES Allover embroideriea, handaome yoke of fine medalliona, either Dutch nack or Vfth hi(Th neck; all aizee from 36 to 42. Socially priced for our Round-Up 13.50 dreasea for 4.95. fm aiat Section Fctturti $3.00 W.uta (or 95c JL Lingerie waists, in all white, alao flR white trimmed with colored embrowl-eriea. embrowl-eriea. in delnh blue, coral, lavender Exquiste Dress Good$ and Silks of Quality The end of the stason accounts for the surprisingly surpris-ingly low prices. ' To appreciate the importance impor-tance of these Price-concessions Price-concessions one must examine the goods. There are certain stocks which give the stamp of character char-acter to a store. These stocks are usually dress goods and silks, ladies' suits and millinery. mil-linery. Keith-O'Brien dress goods and silk stocks hold first place in the good graces of the buying buy-ing public,. Striking discounts in price will therefore arouse keen interest even at this time of the year. Silk and Drsa Gooae 18-inrh meaaalinea in a complete aanrtment of ahadea including cream inch black aatin a heavy all-ailk fabric much in demand thia aeaaon. Round-Up aale, 1.00 yd. ALL SILKS NOT SPECIALLY PRICED DISCOUNTED 20 PER CENT. . Bordered Marquisette Dress Patterns, Lace Robes, and . White Lingerie Robes. Round-Up Round-Up Sale half-prices. Twenty pitfM of Mrg!, shadow ttripfi, mnhntra in staple fthadtn of navy, brown, red and black, black and white, 'blua and white hepherd eheckt. Value op to 69e Hound Cp aala, 39c yd. 45-inck All Wool Fnnck Vol. Thia material combines beauty and utility, util-ity, it does not erush in 'wearing, and resists re-sists all dust and dirt. It comes in plain and seeded effects in U of the fashionable shades. Values up to 1.75 Round Lp aale, fe. Popular Gtty Suiting 42 to 84 inches wide, in plain, stripes, ebecks and mixed effects, every yard new this eaon and every piece a "desirsbl color. Value up to $1 50. Round Up aale, .V. ALL BEMNANT8 OP DRE88 GOODS, OXB HALF PRICE. KN'TTRE LIVE OF DRFSfl OOOPH NOT REDUCED, DISCOUNTED 20 PER CENT. Summer Wash at Cost for One Wesk Actually at coat! Could n expect more: our cuataunert will aot b urpnd coat and nar coat arc not u-uaual u-uaual faaturea during the tvoun d-Up Sale. A sale of this sort awakens lively interest and serves to popularize this one big effort of the year. We want you to read the items carefully. Owing to the cool weather and backward season our stock of colored wash goods is heavier heav-ier than it should be. We take . the opportunity of the Round-Up Round-Up sale to offer our patrons i! : for one week the following choice summer fabrics AT COST: , EVERY ITEM A TRUE REDUCTION. REDUC-TION. LAWNS An aaaortment of forty pieeee in fancy and ataple deaigna; good patterna on light and dark grounds; aeaaon price was. V2z a yard. Round-Up price, 9c. BATISTE! Seventy-five piecea including floral deaigna, aidebanda, Peraian effecta and dota and atripea ; 30 inches wide. Sold during the sea-" sea-" aon for 15c yard Round-Up price, 10c. GINGHAMS Fine, eloaely-woven cloth in plaids, check and atripea; full 32 inchea wide: aold all aeaaon for 19c yard. Round-Up price. Wzt. FLAXON The fabric that looka like linen, white grounds with neat figurea; auitable for children and miasea. t Early aeaaon price, 19e yard. Round-Up price. 12'4- ORGANDY A beautiful, theer. summery cloth with Frenchy desigiia suitable for afternoon and evening gowna. Priced 25c yard. Round-Up price, 15, - DIMITIES One of the season' most popular cloths: prettv designs and a food range of coloring: fine quality. Regular price was C5e yard. Round-Up prjee, lc. STRIPED OROAXDY Somethma out of the ordinarv. yet a beautiful and serviceable ser-viceable material: the printings are unusually un-usually prettv. Voriner price was SSt vrd. " Round-Up price. 17c. EO.VPTIAX TISSUES These are not n imitation, but the real Egyptian tissues, stripes, checks and plaids: beautiful color combinations in pink, blue, green, lavender. laven-der. nhv black and white. Were priced 29c vard. Round-Up price. 19c. ZEPHYR OIVGHAMS These are tho best quality with Scotch plaid eombina-tiona eombina-tiona that "are most desiraol; 32 laches wide; aold erer where for 25c yard. Round Up price, lc. EMBROIDERED SWISSES White ground with woe-en colored cheeks and stripes having embroidered dots and figure fig-ure completing the designs, making a clean looking and stvliih fabric which was originally priced at i5 yard. Bound Up price, -3e. rOULARDR Wove with silk and cat-, ton; verv lustrous, strong . and durable; beautiful silk designs in Peraian ideas; ' self colored effects asd dark grounds with white figures. Have bee selling for S5e and toe yard. Rouad Up price, ibt and 3ca Extraordinary Prices In Mcni Furnishimgs , Mtn mov not it dost olttrv- fJJJ tri of tahl, hut thty art too tkrtwi to Pay to $1.75 for an articJt which t quottJ ?P a 95c. Perhaps shirts are needed Mft maybe one is thinking of an Jtf umbrella, suspenders, belts, hosiery, night shirts, hand lug- jVh gage, underwear, jewelry IaUJi pieces, handkerchiefs. These are only a few of the articles. jWfc Whatever you need come in. Wra You will save considerable on your accessories. Indeed, it ?k will be to 3'our advantage to fjHJ lay in a certain supply. 95c MEN'S SHIRTS WITH DE- VI TACHED CUFFS Any shirt in our atock, any pattern or style. Regular $1.25 to $1.75. ' MEN'S UMBRELLAS HALF Wftk V PRICE for any of our regular $3.50 to $15.00 grades. MEN'S SUSPENDERS 35c and Jfo. 50c qualitiea the very beat, the kind you prefer. ' a MEN'S BELTS 50c to $1.75 Tan. white, gray, brown and black. fAR 1.3S NEGLIGEE PLEATED DRESS iNlJj In fsct iit atvla hirt yoa may wiah. VaJ. a us $1.T6 to 2.2S. Iftc. Sc. S.V. 35e MEVS HALF HOS IERY. - All colors and kinds at prices and fit values vou cannot miss. luu 50c, S5c. 1.S5 NIGHT SHIRTS. The best possible values for the prieei . ' HAND LTOGAGE DEPARTMENT, NEAR SOUTH ENTRANCE The travel. VlB ing season hae eome. Your needs in either fjja English hand baga or suit eases at price jT you cnnot duplicate. MEN 7 NECKWEAR 25e and 80 i ""jlE'b 'VNDERWtAB B. V. D. Del- ffrS park, Poroskait. Vaasor and others. You IvV knew their reputation. a 4 V MEN '8 WORK AND OUTINO SHIRTS A number of colors and mats- .A. - rials worth 75 and ai.DO. ViVi MEN "8 JEWELRY HALF PRICE JJhj tie pins, cuff buttons, tis holders, watch YjfT . fob anything ia this lia at oas-hslf "sVeN'S HANDKERCHIErS IOc thro ? for 50c our regular 50c quality of eros CI 13 bar, hssnatitchcd, para linen. , 'VM l jfl.rf ! r4- fand black: aome have a&ilor collars; embroidered in colors. In this lot of Waists are all sizes from 34 to 44, and both high and low neck styles. About 300 Waiiti in Hand S Embrsud'ered Lingerie JjL Waiata. All-Over Erobroi-fJJy Erobroi-fJJy Jeries. Embroidered Batiste. Some sre trimmed with val and cluny medallion and insertion; K kizos from 36 to A2 Former pricea j fri'm 5.00 t ')."5 to be closed at fSflj The Stationery Section Will V Be Rounded Up i'tr qnahtv plaving rarda for Ic tAk ,'" Qua'i'v phiving cards for 2. Mill aJ 7if stationerv (soiled boxes). "5e J boa of stationery. 50 sheets. 50 en velope 39t 35 pound of good lines paper for 2c 15c package of envelopes to. match above for 10c: 3 package for ....CVi 11.50 book, late Bctioa 75c ifv! i and black; 18-inch pencil stripe taffetas taf-fetas in white ground with black, blue and brown atripea; 32-inch kimono kim-ono silk in ' floral designs. Values. 69c. Round-Up sale. 39.- yd. 24-incb Foulard $1.00 and $1.25 Qualities Cheney 's shower-proof. Valentine Valen-tine 'a shedwater and other makea of foulards, are exceedingly populiir 'this aeason. for they make ideal 'summer 'sum-mer dreanes for all occasions. Round-Up Round-Up aale. 59c yd. 26-inck Natural Color Pon tt Natural color shantung with a smooth finikh. will wash and iron, ' 69c quality.' Round-Up aale. 45c yd. 1.25 BLACK M ESS A LI N E 35 inchea wide All ailk black messalin) in a deep, rich black, aoft and heavy., Ronnd-Up aale. 89c yd. 1 50 BLACK DUCHESSE 30. tiff-! |