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Show DRIVE NOW 0! TO ELIMINATE DEAR MR. S0-AND SO Do you, too, write "Dear Mr. so-andso," at the stirt .of your letters even though you don't mean it? It's been botherinf E. Willis Jones. It began when he wrote a letter to a man he not only disliked, dis-liked, but who also owed him some monev. So Jones has started a one-man campaign to abolish the custom. Just call the fellow "George," or plain "Mr. so-and-so," he says. Friends agreed witl him. Jones, 43-year-old free lance art designer, design-er, promptly organized "the Society Socie-ty for Abolishing 'Dear' in Business Busi-ness Letters." ! A month ago he began putting on his letters gummed stickers which he designed. The size of a postage stamp, the sticker reads: "Let's drop 'dear? in business letters! Are you wth us?" So many people Ire with him, Jones said, that he'j had to have 1,000,000 stickers pinted to keep up with requests. , I ' |