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Show 1 ' L I In Season and Out of Season f '' . I f i FM If3 W P fill A ITil T fil I 11 lil 1 SUMMER or Winter, Spring or Fall, people want the NEWS. . No matter where they go or where they are, they want the news ? (particularly through their home city newspaper) which tells them of the activities at home and keeps them informed of 1 what's happening among their friends, their local business. I . Likewise, they maintain their interest in the offerings of their 1 t fayorite home stores. . V ft .... I ; j I Advertisers ' - : - I: I who wish to keep their name before their regular customers, ;c even to the extent of maintaining that contact while patrons j5 are away from home, can do so through their advertising mes- jv. sages and announcements in their local daily newspaper. k - 1 i . I " ': I It's Time to Scrutinize ' ! I Advertising Budgets! i- i -! fi The advertiser who gets the most from his advertising dollar, . . ( will have a budget, however small, and it will be spent intelh- ( gently in space aimed directly at that corner of the potential j k market which on a seasonal or other considered basis is most I . I ready or likely to demand his particular product or service. j A large budget is not necessary, but consistency and direction ! ? will "wear away the stone" and bring customers to such a j I ; man's door! .' ' 1 i 'There Is Ho Substitute For , Newspaper Advertising" ! i |