Salt Lake Tribune | 1919-03-02 | Page 29 | Noble Birth of the Briscoe Motor Unit

tOBLE BIRTH OF THE BBI5C0E1T0B IT -lalf-Million Dollar Engine Born in Paris Six Years Ago. The Briscoe motor, known round the ,-orM as the half-million dollar motor, is f noble birth. Born in Paris, under the watchful eyes of internationally famous ngineers. Including- the Frenchman. Si airo, and Gcrster, the Swiss, this sweet-unning, sweet-unning, powerful motor came to America rom overseas. Here in the years it has eon American service it has made good ith a vengeance. The half-mliliun doi-ir doi-ir motor today is legion. The half-million duilar motor now en-ers en-ers on the sixth year of its American i uceess. The trim, sturdy Briscoe, hero t many of t:ie national shows in America. iiih its half-million dollar motor under he hood, reminds one of the remarkable 1 eception it received at the Paris smon , n 1013, where it received Us first public ispection. In France this event Is as Important as he later shows in tho United States, and t this salon in 1913 Llrisco,- with the lalf-million dollar motor, was irst I rouglit to public gaze. Many montlrs of j arejul labor were represented in , this ; Irst Briscoe, but the reception which the : ar received in Paris more, than made j p for the long hours and unremitting toil hut had made possible its execution. The. Jai is throngs greet eJ the new Briscoe ith a tremendous ovation. During the ireek at the salon yreat crowds of visitors xainined the car frum name plate to tall ight. They inspected the motor, the ransmisaion, the cooling system. 1 They verlooked nothing. Tiiis success was repeated the follow-ng follow-ng month in London . at the Olympla how. In fact, the English exhibition was 0 successful from the Briscoe point of fiew that orders for 3000 cars with the lalf-million dollar motor were taken ba-iore ba-iore the exposition closed its doors, j Since then American shows in New ifork, in Chicago, in Kansas City, etc., Save come to regard the Briscoe, the car nth the half-million dollar motor, as an institution. Wherever the Briscoe is shown, its pow-r, pow-r, its flexibility, and its economy never ait to emphasize its presence. The Brls-oe's Brls-oe's simpieness and accessibility make it asy for inspection. The half-million dol-ir dol-ir motor as it stands today, we believe, 1 motor perfection. Here is a compact, et powerful, motor power plant which an be depended upon to yield from twen-y-five to thirty miles per gallon of gaso-ine. gaso-ine. When we say gasoline, we mean nlinary gasoline, and not the protested xtra potent fluid. In other words, we nean the kind of gas tTie owner buys for is car. It is safe to say that the bore and troke raUo of the Briscoe motor (1.6 to j (s the largest of any motor in the j'nited States. It has a very long stroke or the small bore of 3 inches. Then, oo, tne combustion chambers are kept t proper temperature by the present wa-er wa-er cooling of both cylinder walls and ylinder head, which gives practically umpire explosion of all gas. One of the ecru is of tho excellency of the half-rnil-lon dollar motor is the fact that tho hemica I labo) a tory of the Briscoe fae,-m fae,-m ies at Jackson, Mich., applied extra nalysis to all materials to see that in very way they measure up in accordance ith Briscoe specifications and for mute. mu-te. Why is it called the half-million dollar lot or? Because this, in round numbers, : i lie amount that was expended in the riginal production of the many perfec-ions perfec-ions which now arc standard in the moor mo-or under the Briscoe hood. This car will be on exhibition at the tate automobile slimy at Bonneville Park, chinning Monday, March 10, and running he balance of the week, under the direc-lon direc-lon of Mlllor-Oahoon company, factory Istrjbutors for Utah and Idaho.