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Show mm i fiil JUDGES OF CAR MERIT Local Chandler Dealer Gives Cogent Reasons Why This Is True. "Kven a casual analysis of the buying tendencies of the American people at the present time discloses the fact that the conservative man is demanding more in the motor car he purchases," says C. A. Qnilcy, local Chandler distributor. "He not only demands that his motor car express ex-press in a large measure his own personality, per-sonality, satisfy his own taste in distinctive dis-tinctive body lines, give ma ximum comfort com-fort and drive easily and without physical physi-cal exertion, but he also demands ability. "Ability, as it is understood by the motorist, mo-torist, means more than having a motor car that runs smoothly at ordinary touring tour-ing speed, climbing average hills in high gear and accomplishing in other ways the things that are now taken as a matter mat-ter of course. The great strides made by a few manufacturers during the past year or two have prompted the motorist to insist upon receiving what woul have been thought superability a year ago. "With America on a war basis, and the daily plea fey- sensible economy in the spending of money, automobile buyers demand de-mand tnis ability at a reasonable price. "I have reasons to believe that the best proof of the ability of any motor car may best be ascertained by interviewing an owner. Demonstrations over country roads, up hills and through deep sand are ail very well. And they do give striking evidence of a car's ability to perform per-form under all conditions, But" it is what the owner has to say about his car that really ma,ke the deepest impression, and the most lasting, upon the mind of an automobile buyer. "Take our endurance test, for instance. We believe it would be humanly impossible impos-sible to institute a more rigid or exacting test of a car's ability. And there probably prob-ably never has been an instance in the history of the industry where cars have been put through the grueling, grinding test to which our Chandler models are subjected. "Notwithstanding: the fact that the famous fa-mous endurance run was given the widest publicity throughout the country, we have received thousands of Jetters from o-wners of Chandler cars in which they write enthusiastically en-thusiastically 'tof the performance of their cars finder circumstances that do not approximate ap-proximate those through which the original origi-nal cars stood up under daily. "This leads me -to the conclusion that, no matter how rigidly automobiles may be tested by their makers even though they are put through as punishing a test owners are really the final judges of their ability. Ask ten automobile owners , their opinion of the car they drive an,d, I eel sure, nine of them will tell you of some personal experience of their own to illustrate the fine points of the car's abil- ity." |