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Show The word that Bpells success in merchandising; it means 98EATEST - CENTRALLY I . Now when the wnole idea is Christmas Gifts, wljen JE1 pleasing each individual, it means supplying the merchan- ffll'SPECIALTf S'Hw m W JgtEP nFffrmm LOCATED STORE and all are concentrating their whole time and attenjyBP dise that is wanted at prices t&at seem reasonable. And here 1 Qflgg mKg wPz Jtirjd HnS II TOWfL WM llPon PeasanteSt a annual events. The QnhTi ntBff is the place where prices please. Low prices have made this B $ fm m Hi THE MECCA W$ flas again, as usual, attained the center of attention of BdRwt store popular with all classes "A little more for a little I'll ' Li Wg H Ip Lake gift seekers. The entire store now presents a won3!B less" has gained us an enviable reputation with the women of $jjm 0CCBPTII8 :WfclP5??? H- fully beautiful interior. Gifts on every hand, and in aUtSn this city, who appreciate style, appreciate quality, and also &1 OVER 10,090 &gfF trJArJT mf UKE'S PRaQENTp&l rieties and qualities to please all. Prices of course 'K appreciate a saving. If crowded aisles all day long, any day 1 SQffABE FEET. SHOPPERS. 1 found much ower than on similar lines at other stores' JUS I in the week, mean anything, we're it. HBHHBH9r IBtKtBK NhHHSBHHH we can prove it. We will be delighted make comparto: i 'Jl ELUDING ALL COATS AND SETS . EVERY SUIT INCLUDED H V k Here you choose from a carefully selected stock of fine furs as well Vl , , , , 4 ' H 5 I , V as the less expensive kinds at just half the actual value. A timely Christ- Wll 1 1 R From the leaSt eiaSive to m most elabrately trimmed tailored suits, you f K H I ly $( iffim niaB opportunity, for we know of no more acceptable gift to little girl, dIlP 'Wlx may choose without exception or reverse at just half the regular prices. From serges, .Br H I W If Wff young lady, middle aged lady or old lady, than furs they're W I" ' ' Wl tliaenal8 corduroys, cheviots, two-tone diagonals, mixtures, mannish weaves, etc., in v H H 'L l&P'1 the most accePtable to all classes. Jfckg a11 the new6st ideas in Plain and fancv trimmed styles. You may choose at the fol- - H S f ife- W 0ur stock includes a11 the wanted varieties, such as Racoon, Isabella ' ' fUl lowing reductions IsBf I 4 'UMk FX' Sale X' T6 Ja? Mink' Sqiiirrd, Marmolj etc., etc. We W ALL $16.00 SUITS $ 8.00 ALL $35.00 SUITS $17 50 K fl 5 TJIZTmTLVmTJ rai8CeS 2Li m WAISTS ALL $20.00 SUITS $10.00 ALL $40.00 SUITS S20 00 j I H .J GENUINE RUSSIAN PONY COATS (For xmas Gifts) all $25.00 suits $12.50 all koo suits $2250 I I if . Beautifully marked skins newest models, brocaded, corded and plain A beautlfuI 8elcctlon 01 ALL $30.00 SUITS $15.00 ALL $50.00 SUITS . ......... .$25 00 BH j I w satm Immgs, satm kickers. Reduced this way plain and embroidered i, PPHl I y . , . , . , . .chiffons over silk and BBl ; I CHILpS' all rectlar $103.00 coats $51.50 w.th French PSLMBi dKVvAUvLU I H vUfi I S -ml Hi 1 e E"Te ALL REGULAR $117.00 COATS $58.50 mSf,X,,nJs S- H & Rfll 191 H I SETS Ui- Aa Caiii nf 5U O cohKr8.5ty,leaSffhu. Seventy-five beautiful broadcloth coats; finest chiffon broadcloth, tIr''m H I . Here Are a reW Of.lne TUT PieCeS fedrerde 3ca0VIsWMe3?iinea3 semi and satin lined; every new style of coUar, cuff or lapel. Velvet, PfiTTICOATSfll I oVS,S!idnHrtS REGULAR $7.50 CONEY SCARF 7 $3.75 t?c4 Satin braicled and Citation Persian lamb collars, lapels,, revers Tflc celebrated s. H.IVfl sets ip biack and white REGrULAR $5.50 CONEY SCA&F 552 75 xmac special and cuffs satin and velvet facin'gs. The season's best stylos, AND ALL Peicoat3-Qyarqnte?d ftBg j Si'Ti BT.nr REGULAR $5.00 CONEY MUFF . . ., .....I . !$2.'50 AT HALF RE&ULAR PMOBS-THIS WAY ZTlinU wSjlWfc H prices and many at way REGULAR $7.50 CONEY MUFF :. . . . .$3.75 w Gm a m $17 50 COTS $ 8 95 $33 00 COATS Hfi in any wantd !had BE'HLFMARK COKEY MUFF $6.00 ' -gO $ii.5o B' " iSifm. "wmblMtionsbestUM jn tL ' S1"0"00" 1 emV0": oaks and Un.arado:'.... .$1,95 i 1 "ijHl MMk obtainable for OOC Jc3TOT -(WW d handkerch efa, scalloped IllillllilllilJllllI Mlsa. 2 rh.n Mrt . V y f M. ir3 lr iSSwWWSnl fm7Jl vei3E3aSE borders, embroidered hem- " misses 2.clasp dress kid ovecscam olove; . f 'IH V TT1 Ml Men's plain silk Half hose; a full , Mffi3. stitched edgea or lace trimmed: Mvffljw kid"anrt t-,ni; wh,te P( I JfK rv?aP?Sx ,,nc of colors;--cadet,-tan, bur- - bl ''bt lb" f01"""8' values VJf ?1WU I fi 'LBu 1 ivr iSKfcL gundy." gray, 'navy and blackf . " obtainable for 25c. (sTJ B Women's and misses' silk finished knitted rVrvi J fflH I' VUp7 eSalpRlTi. special Stffejr tSj7 , , . , , , . , 2RSJ wWjZm ft glove; vell shaped; comes in red, brown. v F'Km m l MWm vall,er 50c XfirtAS NECKWEAR PXTr,,,ac0flr "SSrS? er8:,anioenea,,,nn . .. ..65c KlliB : y s Thls week we are maklng.VCPy specIaI re. irooys?25,5tUpaio f0,der; 50c' 75c S3.0 48k MraB 11 MB j I i " - durtona-onour entire d, 51.25, uplo ...Oel V M W 1 f B' i f, I Another week of record-breaking price smashing in special, '"yard..!!1.6' 3c children's fancy initialed' "handkerchiefs; 6 in a lij iff h PlH if JBf IHl " I n- ,1 im . x, , , Zj. , m, . Corset cover embroidery; beautiful patterns; Package; all one letter, but different Ip' ' ' r'HQ ; S:c:dopartment' E-"-1-- Thfef- .Ig:,,,, joe 'r- yi AT XWiAS REDUCTIONS i EESH'SS IF xivias iiMPn E a cy p-S;sz B B showerproof foulai;d3 fancy brocades, jacquards, HII W IWI O il & L Bffi J IWB economical buyer in Salt Lako. LINEN W mk , l. Persians, stripes, checks, plaids, etc. Very finest APKOpIS CMTPBOE- ctalt tt r W DOMESTIC SECTION REAR. j I quality silksAn endless variety to choose from kWB . ENTIRE STOCK TO CLOSE ml 5 1 -timely Silks for Christmas needs. Worth as .p,InXe.da,.nlS h .P entire clock (bar none) of men's and women's high orado urn- W ttUUB '"IlKohe'Xrt 3 Iiio-li no KC a .qj A lawns; exquisitely trimmed with bpel.'.?8..at cost and ,eQ3 tha oat Prices to close out the lines. Hera . suicnea, best casing; attractive Initial; the kind seld "V. hlgll as $1,50 a yard Sk embrolde" m. ribbons a d yoUL' find thc S' 'V8 iV a,lvcr' 0?ld' Pear ebny and copier mo JJted Leather bags; leather lined; gilt .jly at $2.25; Monday, )Af I YOIU'S at only...-.....,.; 3C 5fa"ly1Swlt?2Ped? Pr'ed C9PC' S eWaU ;SdeW;?e,toffame,,i1e25 ' , I An elegant line of .taffetas in "plain and change A. , Aj mgk SSiSa lfili. wayi-8t0Ck ,nto tv' ,ots and pr,ccd t,,cm "ck MWortfh,!,,75; ead1 4 ,n'Va' shtcct nd p,,,ow ca8e 'entiy bod; g I C1ea" ue oi ld.uetdS lU "plain ana Change- Q&m. 4 1 Nw over bag with card 3I93 Ize, cases .5x36-lneh size; every Initial; th J JH H 1 able colors, blac and. cream; full yard wide ' 33GI0d,Ii3P A , Sk,: "ndiBo ennchr; vor oVX worth w.so; Monday thoy Oo. 2 gfmS I worth S1.50 a yard-beautiful ao one ...cut apron number is a AU regular 2.50, All $4.01), $4.50, choiceV...?,?e.h: $1.19 lhC3Cl 95 iiPg 1 1 Chiffon finish SfcSC i!31" ,aw,7; hand embrol- $3.00 and .$3.50 MSBSm S5.00 nUrl fiR-nn Nairand aSartSPto' ti0?" i,1: CoU;,SO becf ict5 c0slstlnn of I bedspread, 2 pillow WjWM I 'S&yP' dereti; scalloped and dainty . fmm &Wk b, U special, the l e n't; 1 ceiUer table cover and 1 dresser scarf; closs JrnlWl.l SI. 39 12 35cra Lach1 de8l0.na; V'? Bellas mMBm WmbreUas ffi.'f!'..1.'16 10C to Mtxcan drawn ua So.d ftO flWl tpjfi-eOi epJLeO special 23C WifMWvWg Baby locket and chain; 14-K. at 56.00 will start Monday at b For 38-lnch colored messa- . , - , SIH1V55a'' . 9ld! set with ruby or. t JkV' f& lines; beautiful high luster; For 2JMnch all cllk bro- F,SI?",e ,.,nS0WnDii Vhite i J 4p3k WIS L aTVO V Af pear s; o1 7- ?.50 drawn work center pieces, 36x36.nch size; elabpM, g best quality made In AmeN caded sat ns In good weight, cav7,, .,?lla,,,tlrJ flannelette; fill ifl ffll fUl A3 fflB Ol J special Ol.O and catchv ds.ni. ' " flflM & ica worth $1.75 and $2.00 a ftS.V' reoullooa ya?d wrth S& mcIi .embr0drd' I llC flSk J tl vftl1" Yd npk,n holorj e"eV.. Si $189 nno11 hvS?y "Yo p?ce-UfSr wilC3 4l lllrlf PcTrT'bLadV;' 'mted "wlihhri? aort 8 beautiful, fctcT dc'sVgn's; 244-lneh tfWj Is the price at which you CtS Xmas giving. T w ll'lfi W fejl IV llant clasps; nn plec-cs and 17x50 acarfs; choice, HQflfcVfr iH select from 40. Inch satin 0 I W" 1 75c to... ?X.OO cacfi 'nR l LH I ranTofnow 'and IetaaIeVc,(,0, Fr 24,nch a" "k crc"Pe t, T """ ' "" i . ' . ' ' ' ' AB' I aAjwss,is scts TO LA NO JOY FOR THE KIDD0S 'SSSSSiSOTS afjS.3f51.ft: fii-isa B B fcifcF SAVINGS for the GROWN-UPS w"k'th' i 9Q c 20 to 26 Inch fabrics, striped ,- w B 50c eiderdown flannels, 3--1 widths, In a fair 20&'. fou" dn't ctsdon8' Fren aCT basement A wonderful assort t f d 11 coiorrange, tho yarci.. ''''' H' I 52.50 quality 36-incli all silk, extra lieavy natiu..,$l!50 All down comforts, In both silk and sateen tit "MiMIHBI covering, to go thlu vcck only at a mCv laWB'MMWgaMgSagBHBMggW8wiaBn discount of ....CJft ' jJ |