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Show Splendid Showing Made as to Work of Commercial Club Bureau. "Ta (J A INK TELLS ABOUT CONDITIONS ON COAST Benefits of Advertising in Newspapers Are Strongly Brought Out. Reports from the publicity .bureau of I lie Commercial club were presented to the jovorninK body of flic bureau tit a meeting- called for Wednesday noon for that purpose. 6 Tho meeting was attended by a majority of the members, and the reports, as presented by C. I?. Williams, director of publicity, pub-licity, and .1. K. Cainc, rnamiKcr of the buronti, were accepted nfier some discussion dis-cussion on certain phases of the work. Tho Governing body decided to add to the work of tlic bureau campaign to bring eastern investments to Utah, ami as soon as a line on this work is set out the bureau will start tho campaign. cam-paign. A considerable part of the roport. of -Mr. Caine had to do with his recent visit to Portland, whore he represented the commercial bodies of Utah in a meeting of the executive committee of the Western Development league. Passing Pass-ing on the meeting of the committee. Mr. Caino reported to the publicity .bureau governing body some of his impressions of the way the Commercial clubs of the northwest arc working. Along these lines the roport says: While In Portland 1 spent considerable timo studying tlic methods of the publicity pub-licity bureau of the Vot'tland club. As a result of this Investigation 1 concluded that the best results nave been reached from small classified ads in the best papers of the middle west. The Portland Port-land club has used to advantage me Chicago Chi-cago Record -Herald and It is declared that tho Kansas City Star Is 'by lar tho best medium that llicy luno found. These small advertisements bring thousands or inquiries which arc followed up by letters, let-ters, folders, booklets and tho like. Spends $15,000 a Year. The Portland club spends 515.000 a year In paid advertisements, using small spaco In classified columns and "is now receiving trom Ilfty to 1000 Inquiries pur day, the largest number received In any ono day being 1100. They figuro that these Inquiries cost from 7 cents to t'l.bO a name. The publicity bureau lrlcd the use of a full page In me Saturday Evening Even-ing Post. This brought a largo number oi inquiries, but a great part of them came from Job hunters, although some ot liiem resulted In substantial Investments Invest-ments in Oregon. Mr. Chapman figures that the nuinos received through the Post cost from $1.50 to $2 each. Tho press bureau Is conducted by tho office, ihe object being to get as much correspondence as possible In eastern papers. They pay especial attention to i cut ii re articles ami stories with the scenes laid In Oregon. These arc sent to eastern east-ern papers and when they are meritorious meritor-ious are published without cost. Tho press bureau also pays much attention to the local city and slate press as it is found that a great number of the Oregon Ore-gon papers aro sent east and articles rcforilng to the development of the slate are extensively read by those who receive those papers. This bureau also acts as a correspondent for a number of the eastern east-ern papers, furnishing financial" and com-murciai com-murciai news which Is. of course, published pub-lished without charge. Promotion committee Work. The promotion commltteo also conducts a convention bureau with a professional convention hustler who is Instructed to go after every known convention and not to fall to secure them. Mr. Chapman maintains that tno main advertising benefit ben-efit to be derived Is in going after the convention and that the actual landing of a meeting docs not materially add to the advertising value. Conventions are expensive to handle and urilo.ss there is a strong local organization that can fully finance a meeting of this kind, the Portland Port-land club consloers it a disadvantage rather than an advantage to the city. Manager Chapman spends about one-third one-third of his time In traveling. Much attention at-tention Is given to visiting tho commercial commer-cial clubs in all parts of the state and lie considers that great benefit Is derived de-rived . from keeping in close touch with these organizations. Portland bus spent SGO.OOO a year in tho hist two years upon this work, ami has Just raised, a fund of 5100.000 for the next two years. Tho entire coast seems to be thoroughly imbued with tho advantages advan-tages of the publicity work and there seems to be jltlle difficulty in raisijig whatever funds arc needed E. E. Severs, Sev-ers, president of the Commercial clib at Port Angeles, Wash., told me that In his little town of 200 they raised ?11,000 for one year's publicity work. Tho entire en-tire amount was subscribed within two weeks from tho beginning of the campaign. cam-paign. Mr. Scvers's statement was verified veri-fied by Tom Richardson, former secretary secre-tary o' the Portland Commercial club, who was conversant with tho circumstances. circum-stances. Work in California. Robert ewton Lynch, president of tho California Development board, told me that Alameda county. California, raised 510,000 a year for publicity work. Eugene. Eu-gene. Or., Chehnlis, Wash., and many other towns of 5000 or C0O0 inhabitants have funds larger than that of Salt Lake City The fact can bd euslly verltled that the towns which have spent money on publicity have grown and prospered far beyond their loss enterprising neighbors, neigh-bors, and the contributors arc everywhere every-where sallsllcd with the returns they receive. re-ceive. My observations of the workings of the Portland bureau leaves mo with the conviction con-viction that our own organization is working on right lines and is doing most effective work on a very economical basis. Publicity Bureau Report. The report of the publicity bureau as presented to the committee follows: Ono of the most marked results of the publicity campaign conducted by this bureau has been the Increase in the number num-ber of Inquiries, as well as the improvement improve-ment in the quality of these Inquiries, Up to November of last year the bureau was receiving an average of about ono inquiry a day, and those wero generally addressed to tho chamber of commerce or to the postmaster, with tin request that It be forwarded to some source of Information, .and practically aH of These inquiries were of a nature which Indicated Indi-cated simply curiosity or a desire for information in-formation regarding some of tho peculiarities pecu-liarities of Utah, ratheiji than its resources. re-sources. Realizing the Importance of the agricultural agri-cultural development of the stale, tho bureau hns paid special attention to the opportunities for dry farming, and a large purt of its campaign has been directed di-rected toward Inducing tho settlement of these lands In Utah. During tho first year these lands were opened to settlement settle-ment there were twelve entries made at thu United States land office by citizens of other states. The records of the United States land office from January 1, 1011 (tho date of tho beginning of tlie publicity bureau's campaign along this line), until May 11. 1011. show that a total of fifty-two citizens of other states filed on enlarged homesteads. From the copy attached It will bo seen that these entries are divided by stales as follows-. . Iowa 13, Nebraska, 12; Missouri, G; Kansas. 3; Nevada, 3; Idaho, '2; Illinois, 2; California. 2; Indiana. 1; Florida, 1: Colorado, 1; Oregon, 1; Kentucky, 1; Texas, 1. Example Is Given. Taking one of these new citizens of Utah for example, the correspondence records of the publicity bureau show that Arthur D. Packard wrote several months ago asking for general Information about Utah. This was forwarded with a request re-quest that ho designate the special features fea-tures in which he was interested. A rc-! rc-! plv was recelvind asking detailed Infor-i Infor-i million regarding dry farming. Tills was forwarded, and a request for a quantity of circulars came back. The answer to this request was an express package of dry farm booklets, and the inquirer's re-plv re-plv was brought, in person when Arthur D." Packard of Avoca. Ia. arrived in Salt, Lake with six friends, each of whom filed on an enlarged homestead. Mr. Packard opened an office In the Boston block, ' and the day after he called at Ihc Commercial club for Information regarding re-garding his business In Utah, an envelope envel-ope sent to his former address in Iowa was returned with the notation, "Removed "Re-moved to Salt Lake City." Prominent capitalists of Omaha. Neb., who recently bought 30,000 acres of land for approximately a quarter of a million dollars, had been In correspondence with the Commercial club publicity bureau for several months, and hod received out literature beforo thoy decided to send Lysle 1. Abbott to Investigate lands which might be procured In Utah for colonization col-onization purposes. Mr. Abbott came directly di-rectly to the Salt Lake Commercial club and was assisted in his investigation by th,c publicity bureau, and tho deal for this "acreage in Box Elder county was closed within a week after his arrival In Salt Lako. Another Big Enterprise. Another colonisation enterprise in which tho publicity bureau is concerned Is under un-der way whereby, through the direct efforts ef-forts of this bureau, It Is likely Jhat a tract of 20.000 acres of irrigated land will he populated by a colony of 100 families from the cast within the next twelve months. A feature of the work of the bureau which Is appreciated by various commlt-tcss commlt-tcss and land companies Is that of furnishing fur-nishing reliable and unbiased Information Informa-tion regarding lands that arc offered for sale. In this way the bureau has assisted assist-ed in closing a number of land deals that have been beneficial to all concerned. The direct result, of the invasion of California beforo and during the Pacific Land and Products exposition at Los Angeles In March 'has been to attract hundreds of homesuokors and investors to southern Utah, the Interest being such as to Induce the Salt Lake Route to make special weekly excursion rates for liome-seekors liome-seekors from Los Angele3. These results havo been accomplished with the limited means at the disposal of the bureau and Insignificant expenditure for display advertising |