OCR Text |
Show CcncoF A reader asks: "Can you give me some facts about ovarian cancer?" Answerline: Ovarian cancer accounts for about six percent of all cancer in American women with some 17,000 new cases each year. However, it accounts for more deaths (10,800) than any other cancer of the female genital tract. It is only after the cancer has spread that signs and symptoms do occur. When it is still confined to the ovary, treatment is very effective. Therefore, early diagnosis is extremely important and can only be accomplished by regular pelvic examinations throughout a woman's life. An advertising copywriter notes: "I feel a keen sense of responsibility about my profession, and I cannot help but feel that Madison Avenue is still trying to "sell a wrong image to the cigarette smoker. I think that we are better than we used to be, but I'm not happy." ANSWERLINE: The Federal Trade Commission shares your concern and it has launched an all-out investigation to see whether or not misleading advertising techniques are enticing people to smoke and ignore clearly established health hazards. The FTC is also trying to change the present warning on cigarette labels and advertising ad-vertising to this very blunt statement: Warning: Cigarette smoking is a major health hazard and may result in your death. - . v v |