OCR Text |
Show ty S eptember 1995 VETTA COMES TO PARK CITY © By David Peck then emigration is outright eouriship. The recent arrival of Vetta Sports to Park City should. make the hamlet feel like a pampered lover. The cycling company relocated here for the mountains, and the enthusi- asm locals share for outdoor sports. Previously in Scheinberg. Scheinberg combines a business and Team Banesto, Volvo/Cannondale, Timex, and of a from ancient times( 1994) are CIiSCOvered. This skeleton, decked out in. | everyone director. " Before [relocat- ing] communication was as a low body fat. "Vetta Man" by supplying the U.S. team with their heart-rate monitors. Most employees at Vetta have a competitive cycling or skiing backsround, such ‘as 111 shattered the myth preva- lent in the 90th century that the actually "Porcine ancestors had consisted Man," scar of the Whole. Vetta is contribut- old occupant's logo on its ing to the Rail Trail movement to turn abandoned railway corridors into trails for hiking and biking. Working with police departments around the walls, the refurbishing Cyelisis: mania promises to have Vetta in full operation by September |, with plenty of bike season remaining. akel and Monahan, know work long corporate hours physical exercise, except accessory at Vetta, especially during for using their fingers on company. Their bailiwick has traditionally been hel-mets, cycling computers, the hectic trade show season, employees don't lose sight of their roots as lunch time rides are the staple, rather than burrito computer key-pads, tele- and seats; they also proeye wear, head lamps, locks, and heart rate monitors. Their seats cushion millions of buttocks, if not binges. » In. the roadie and burgeoning cycling scene worldwide, Vetta keeps a high profile of IS LOOKING FOR AMECHANIC TO HELP MAINTAIN GROOMING AND SNOW REMOVAL EQUIPMENT Pay and benefits based on experience. Call Keith or Alex, Mon-Thur 7am-5pm, 359.1078 x290. a species triathlon racer. While they vision remotes, french-fried potatoes, ata ‘the Tike:” ‘Vettas company slogan, "Only the fittest survive," is a testament to their effort to abolish Porcine Man Fine acoustic jazz by the Elizabeth Lough Quartet, featuring Hersch Bullen on tenor sax, happens every Friday night from 7:00 p.m. to closing through November 17 at the Lodge Club Bistro. Enjoy a cozy, intimate dining experience, accentuated by millions of pairs thereof, by sponsoring athletes and in 1995 and beyond. Vetta is also con- as the saddles are stock teams on the cutting edge. cerned with the fitness of equipment on bike brands Vetta-equipped cyclists include world road champion Mike McCarthy, national triathlon champion Jeff Devlin, and that Spanish guy who won the last hundred Tours de the bike industry as a whole. Recognizing the money pit that perforMiance “cycling. has become, their products embody value and quality, rather than being the France, first, the lightest, or the Pool Level, The Lodge at Snowbird Take Snowbird Entry #2 most expensive. And in FREE Tram tide with each dinner entrée si too numerous to list. Vetta helmets have also been brought to prominence by Miguel Indurain and his — Banesto the and going to be awesome ." tites, munity consciousness for - Park City, while maintain- etucate described as. “obese; sedentary creatures that avoided any form of pips, Vetta's to difficult, but with everybody together here it's all duce, country, to mountain ful heart, can service ..our dealers and customers much more effectively," said Suzanne Malach, PR and marketing an still bears into the distribute have had huge lungs, a power- under one roof, we aS ing community still country, Vetta is striving to was known epicenter. Vetta privilege of their new location. "We moved to Park City because of all it ing the health of the bik- they Vetta products and mounted atop a monocoque carbon bike, the a warranty service, and product development will all operate in the Park appreciate has to offer us, as individ- goal is to establish a com- m remains cyclist And they uals and as a company," said Malach. "And anything we can do to help our community, we will do." | Vetta's new offices are adjacent to the U.S. ski team complex on Kearns Avenue. While the office at the Moab archaeological ole and the retail goes, in the year 8994 AD ing offices remain in New York, but sales, customer § buffs don't mutilate of helmets tie "importance. of nuke-proof bike locks. price structure, although keeps close ties to skiing dig, _ necessity now sell products only to those companies who select mail-order houses. Out of the big city and » potential cyclists about the © law background with a love of cycling; Vetta also Utah. The account- Cycling by huge mail-order companies and gray-market distributors, Vetta will themselves by their creative advertising icon, “Vetta Man." As the story restructuring and has brought the whole show to "With Team Saturn ous bike products on the market, Vetta distinguishes New York, Vetta is City Team all use Vetta products. In the morass of vari- offices in L.A., San Francisco, and service, marketing, Team an effort to help local, independent bike shops to survive being swallowed a overextended Scheinberg, father of U.S. ski team racer Carrie really need to wear a helmet? The aforementioned aate® a, weather, the back. <to= Italy and Switzerland, where they still keep their European offices. Two years ago the U.S. distribution was purchased =-by..: Richard " is the sinof flattery, a form team,.who when they wear helmets, wear Vetta. Vetta's lineage traces one who wonder, often makes does God excellent service and exquisite cuisine. Try our biweekly summer specials which combine the season's fresnest organic produce from one of Utah's most innovative chefs’ own garden with his boundless imagination, for some truly creative entrées. Once you've diis- covered this intimate hideaway, you'll want to retum again and again! Open Monday through Friday at 5:00 p.m., Saturday and Sunday at noon. For dinner reservations, call 521-6040, extension 3042. The Lodge Club Bistro snowbird_ ae a 4 Gy TNT TT If imitation cerest |