| Show THE COMMUNITY MANNER people win friends largely by their manners if they are cordial polite and courteous people just naturally like them the success of many people in business is due clue to just that quality they are so helpful so desirous to plase that people like to do business with them it is just the same with cities and towns they have a kind of community manner in some there is a considerable habit of indifference the motto when a stranger or visitor comes in seems to be you can take it or leave it then thel there e are others where it is the tradition of the community to be very gracious and serviceable they want everyone who does business there to feel satisfaction with his trade and they desire every visitor to wish to come again A town like that is sure to go ahead 0 why advertised stores succeed reason no 7 because the advertised store speaks with strong confidence of the merits of its proposition when a store falls fails to advertise it must be for one of three reasons first because the proprietor thinks the public will not see his notice second because the proprietor thinks they wll not believe it if they do see it or third because the proprietor feels that he has no goods of such exceptional value that he can persuade the public to come in and look at ahm the first reason is valid only if a merchant is considering some paper of small circulation the second and third reasons indicate lack of confidence on the part of the store in its goods no one would have the courage to put money into advertising unless goods had demonstrated their value in practical experience the public feels in buying advertised goods that it is getting something that has made good |
