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Show I New Chev Will Go On Display Friday, Dec. 18 Chevrolet introduces its " 1954 model passenger cars Friday, December 18. Locally they can be seen at McKinlay Motor Co. in Roosevelt. More than 7,000 retail dealers nationally will display a variety of body styles in events that range from annual open houses to elaborate entertainment programs. pro-grams. The showings come near the close of one of the company's most successful years. A statement state-ment by W E. Fish, general" sales manager, reported 1953 retail re-tail sales will be topped only by the record-breaking volume of 1950, once again out-selling all other automotive makes. Fish described the new models mod-els as "greatly improved" and "fit successors to the cars that have led the industry in sales for 18 of the last 19 years." 'This is a record, of popularity," popular-ity," he points out, "that can be matched by few products of any kind in the last quarter of century's cen-tury's highly competitive American Amer-ican markets." The dealer exhibits will be held simultaneously across the country and follow the 1953 model pattern when two days rather than one were designated fot "announcement showings." Introductions will benefit from a broadscale advertising program the company plans to continue throughout next year. |