OCR Text |
Show The Power Of Publicity There are narrow-minded individuals individ-uals who clajm that the cost of public ity is 'not a legitimate expense of public service corporations. Publicity Public-ity which encourages the widest use of an airticle is the most potent influence in-fluence to reduce the expense of that article to the consuming public. Without publicity, the demand for an article is small and the cost of production pro-duction is high. With proper publicity public-ity tile demand fop an article becomes universal and the cost of production! drops to a minimum. That is why Americans enjoy the best public utility service in the world utility companies are consis-i taut users of advertising space. They; have acquainted the people with j every phase of their business and j shown them the advantPjes of using electricity, gas. the telephone and fitreet railway service. Their success is an outstanding example of the fact that advertising does pay when applied ap-plied to an article or service of merit |