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Show ,h rBiii V Every Utahn An Authority On Utah ls Worthy Goal Of P. I. D. ' Tourist Trade And LaRela,ions . lhrv milium travolors k ,n pass throHKh I'tali in 19-.'.. i ' J h one of those pooplo Is n 0 lc , i vacationist within tlu taL' F V, s of this s;ato noxt o:u j W l Ur aftor A major ob- f w of all rvsidonts. who niv 5 :' ,,.( oil 1" ,lu' oonomio pro- "lU ,'f the state, should bo a frmimition that the traveling 'tall. lU; sl.oi.Ul he favorably .. ,ee:ii p " ini instead of just through 1 Via i J e" acconlinfi to the State i (merit of Publicity. 3f t 0CK '"vornblo region , our nic wondors ami h'St' I ,0. ! b'K-kgroimcl is a man-size 'If t "If"' to begin with it can be 0 T- ?Dli(ied to the point where any "fSn wIw meets the public can fin ambassador of good will. BooJ ve have within this state many P , th? things people travel great 5 noes to see and do. Our W ilS ib'-lity is learn what To- Tourist travel is the largest vol-'if vol-'if Ime cash business in the world. sonlv exercising our common 1,1 ifVe are determined to get our share of this business. ,1 A rather simple formula for tte ,his self-improvement job before fcould be stated as folows: i 1 one should know import -0lK n and interesting facts about i his he community and state, k- 1 21 One should know some-"1IJ some-"1IJ ,h nc about the average traveler lim' "hat kind of a person he is. and what are likely to be some of . his needs and interests. It is 13) One should possess a gen 0 eral understanding of the princi-, princi-, pies of creating favorable ini-ftp -ne can best understand the iliswrnuiK look at himself in 0 , Thoso travelers are People just like ourselves whh !t he same lihes and Il'f. U wo dislike a certain k nd of treatment or a disi ,er w e,n ,'Ul When W0 'ravel, ,v,V ' assu'l that the tiavelors we meet will few the same way about us. If on he other hand, we return to he places where we have been intelligently in-telligently and courteously treated, treat-ed, we can depend on the travel-ers travel-ers we meet appreciating our favorable treatment. Decent human relationships have been so important in all kinds of business contacts as hey are today. We may still think of ourselves as hardbitten individuals, but something within with-in us deeply appreciates courtesy,- a smile, or the proffer of friendship. The average traveler by the time he reaches Utah is a rather weary person and often just a bit homesick. His quick response to a show of interest in his welfare is heart -warmin" and, what is more important' he does not soon forget. There is no substitute for friendly understanding un-derstanding of ones needs, and this is never more universally certain than in dealing with the traveling public. The mere ability and willingness willing-ness to answer ordinary questions quest-ions of the traveler is both pleasing and flattering to him It is proof that, its his interest at heart, we have some time or other put ourselves out to learn in advance the things in which he likely will be interested. interest-ed. However, about all things, in our eforts to be affable and answer his questions, we must avoid the dangers of giving misinformation mis-information or half-information. Many difficulties and disappointments disappoint-ments arise from this avoidabl" cause. A truly great tourist business lies within our grasp. Its real ization will depend on all residents resid-ents of the state acting as a unit in promoting better human relationships. |