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Show been no more. Two other little downy ones with much vim and quacking endurance en-durance were chasing their fool legs off trying to run down, overtake and devour lusive iase '" were far too clever for them-BUT-there was another little duck standing at that portion of the reclining calf's anatomy ana-tomy where swish of tail and toss of head failed to disturb him, picking hundreds of flies off the calf's back-in back-in other words, taking advantage of an opportunity. To me the calf was a highway, the flies were motorists, and the goslings gos-lings were towns, each in a true-to-form 'stage of wakefulness, activity and resourcefulness. Your town is one of those ducks. Copyright, 1929, A. D. Stone. Reproduction Re-production prohibited in whole or in part. This Town Doctor Article is published by this paper in cooperation coopera-tion with the local Lions Club. j ' " "the to wn d octor I , (The Doctor of Towns) ; lays - many goslings, one of which was some five feet or more away, lazily sunning himself with eyes half open, but ocasionally rousing sufficiently to pick off a fly that came unsuspectingly unsuspecting-ly close enough. Another little fellow fel-low had settled himself directly adjacent ad-jacent to and up against that which soon would be someone's veal steak, and was fast asleep. Had the calf moved, one little duck would have Many Towns Are Like Some Merchants They spend much time and money trying to attract new business when they are not getting all there is to get out of the business they already have. There is, in the advertising business, busi-ness, what is called the "Golden Triangle" Tri-angle" of every mercantile establishment. establish-ment. It is that space in front of the store where people who pass can see the store entrance and the windows. It is the vital point in every retail business; for no merchant can sell his wares (excluding mail order and telephone orders) unless the people j come into the store. The advertising! to reach the area so named is what it called "Point of Purchase" advertising. adver-tising. Its purpose is to stop the passerby, which is the one big reason for show windows and window displays. dis-plays. Through this medium the merchant attempts to attract attention, atten-tion, then create a desire to enter the store. American people buy by eye what the eve dopsn't- koo 1iq heart doesn't fancy. Towns are exactly like stores in this general respect. If a town got all of the business from the traffic it already has, it is ten to one that it would never have to spend any money for additional business. But as long as there are towns, and the people in them remain human, they will probably prob-ably continue to go out after more customers when they have got all there is to be had from the traffic they already have. Let us take automobile traffic as one angle of revenue or business for a town. Every strange automobile that passes through your city is worth a goodly sum much more than most people think but you must stop the car and get the passengers out of it, if you are going to get their business. busi-ness. Twenty percent of those people who tour by motor car are in the market mar-ket for or can be sold a new location. loca-tion. Every motorist can be made to be the cause for more motorists coming com-ing to your town. An analyzation of this means of town income shows many surprising facts, chief of which is first, that very few towns recognize the business that can be had from it; One morning a few years ago I! left Chicago very early for points east. To save time and avoid traffic I took a back road, but much to my chagrin I encountered a freight train whose engineer evidently had no place to go and was in no hurry to get there. The half hour that I was delayed I have never regretted, for while waiting there I saw that which to me was, is and always will te a picture in life of wonderful significance. signific-ance. Just inside the fence from where I sat parked lay a calf of less than six months of age, lazily dozing in the morning sunshine. The morning was warm and the flies were more than numerous. Around the calf were |