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Show THE TOWN DOCTOR 1 (The Doctor of Towns) j 10 I'll E MERCHANTS OF THIS CO.MMdXITY A few years ago the people of this community and surrounding territory II A 11 to buy from you, or go without As you know only too well, that id not now the case. Good roads and motor cars, magazines, metropolitan papers and radios, plus free mail delivery, de-livery, has changed all that. Today people can get onything they neel or want, from whom and whence they please not only can, but do. They can get it fromj you, but whether wheth-er ithey do or do not depends on you. In practically every community we hear: "Outside advertising is enticing entic-ing our people'" "Competition of combines is taking our business". Maybe this is true, but what are you doing to counteract it? AS an excuse and alibi for lack of business, thousands of merchants say, "People don't buy like they used to". That is absolutely true people don't buy as they used to. But how about you do you still sell "like you used to?" Why should people stick to the old, humdrum, weekly "tradin'," when shopping and buying are now made such a pleasure? pleas-ure? Why go to a funeral when a festival is on? If other stores invite the people and give ithem a reason why they should buy from them, of course your customers are going- to accept tie invitation at least once- Then, if those extending the invitation sell anl ser-'e as today's buyers like to be sold and served, they will continue to accept the repeated invitation. You would do it yourself under simi lar circumstances. Still, the average man and woman by far the majority of the people in this community, would rather do business with you, and they wfll do business with you if you will profit by the experience of others. That is not idle talk, but a fact based on human nature, backed up by actual proof obtained from the (people themselves them-selves in every section of the country But, you must have a "reason why" and that reason must be kept before all of the people all of the time. Say to yourself, "Why do people buy elsewhere?" Ask yourself, "Why should the people of this community buy from me what I have to sell, in preference to my competitor?" Answer both of these questions they must be answer notl only to yourself, but to your customers if you are going to continue in business and keep out of the red. Business goes to the place where it is invited -you can't expect business busi-ness if you don't ask for it. Business stays at the place where it is well treated, backed up with an invitation to continue the pleasure of such treatment. Business comes back to the place where it is served best and where the inyitation ito profit them such service is kept constantly in the fore front. Your newspaper is your ally use it. Copright, 1929, Dyckston, Inc. Reproduction Re-production prohibited in whole or in part This Town Doctor Article is published pub-lished by this paper in Cooperation with the local Lions Club. |