OCR Text |
Show , - no imperfections under a magnification. Time The diamond clear was when young brides-to-b- e were fortunate if they received an engagement ring before their wedding. But today, more than three out of four young women about to marry wear engagement rings. And while the number of women wearing diamonds has increased, the gift of a diamond has not become com-mon. This special gift still is precious and if you've ever won- - intended, and more often than not, the couple chooses the ring together. If you're not a gem expert (and how many of us are?), your favorite jeweler can help you choose that symbol of love. Mr. Branscomb said, "Many jewelry buyers have found satisfaction by consulting jewelers who display the American Gem Society emblem." To be a member of that society a jeweler must have high ethics, an acceptable, unspotted record. Once a member, that jeweler is a recognized professional in the field of gemology; he has met the dered why, the council thinks you'll be interested in this ancient Hindu legend. It was believed that a diamond's magical powers, such as endowing its wearer with strength, courage and clear judgement (to name but three), were lost when the stone was acquired with money. Only when the diamond was received as a gift would its multiple powers manifest themselves. Apparently the spirit dwelling in the stone was offended at being bought or sold and would leave the gem, thereby robbing it of its special powers. But if the stone . Hi W; 1 : f ' i 1 ! ' v - 4 I' I 1 f J I l f f ' ' ft "o'jAaiW i rK, if j - - fi : John Branscomb, District Manager; John Bowen, Graduate Gemologist and Asst. Manager; sitting, Tim Branscomb, owner. as "rainwater is most valuable, although a slightly tinted stone can be equally beautiful. Aptly chosen as the love stone, the diamond, one of the hardest sub-stances known to man, endures forever. Sierra West Diamonds offers a society's rigid requirements for identifying diamonds and other valuable gems. He has gained this knowledge and skill through ex-tensive gemological study and through annual refresher examinations designed to keep hint on the industry's technical developments. It takes two years to be approved a member if you are approved by the American Gem Society. "Bigger doesn't necessarily mean better, you will learn." were given as a pledge of love, the spirit would gladly transfer its powers from one owners to the next. According to Tim Branscomb, owner of Sierra West Diamonds in Provo, diamonds come in a variety of cuts: round, square, boat or pear. The most popular ring style is the round, or brilliant, cut which glit-ters from 58 sides and ignites the diamond's sparkle. The average man spends about two months' salary on a ring for his Bigger doesn't necessarily mean better, you will learn, as he explains that carat weight is not the only consideration. Clarity, color and the way the diamond is cut are most important. Clarity means the gem's freedom from imperfections or inclusions. A stone is judged flawless if it shows package of 22 different services included in the purchase of a ring and diamond. This is one of the reasons explaining their business doubling. Another important reason is their high orientation to service. There is a second store in Vernal and two more are planned to open next year in Salt Lake City. RINGS - Many couples will choose the engagement ring together. The most popular is the round, or brilliant, diamond ring, with colored gemstones fast becoming popular. Catch Her Eye and p r0 i 1 You'll Catch Her Heart . v I When you are ready to pop that With a purchase of a lady's y- f fA- - fj important question, you need her diamond ring through the month f H attention. Catch it with a of March, receive an 8x10 bridal . n beautiful diamond from the ring . portrait, 45 off the gent's band, ' . " H leaders. And capture her heart 30 off her ring and 30 off jr e v gj wedding invitations, as well as a " A f f H with your token of love. Elegant the lowest prices in Utah. r.; i wedding bands are also available So come see the ring leaders ' ; ' I for the both of you to choose the for all your jewelry needs and c ' Vif Is .. . I right rings to represent your buy with confidence. Sierra-Wes- t , :K " . special love. Diamonds will not be undersold. V I ; ierraWest .."'v v I bJ ieiihCTJ,erK I Mk f& ' r ! p.m. (iS) , I LJ Fri-h1- 8 P.m. Sat. till 6 p.m. VJ I '" K2 ' Nr 1 j |