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Show r.yrnem- ' & " "h p. a L rU'2l S ir v-TTEtr-l can ?iat W ever pS J jiitjM pJijH f;B 1 HN1TI '00L iR!l'sB RADiatqhJ OCt DOW? 8t " "MirHSSSB 'tudioa AH RM RADUT0pj3sB JACKS0)mH 20 Hudon aV W LADIES' nifdiPATr-I nifdiPATr-I All kind, of Vr''J ' , IrsSMAIONrr: ,!' " Mia, 22nd trt PKTaJJ ' la cuibxifViJ ' cone 2347-J, 1 1 V.1 'aHmPS Inklr.? .ttn.t 'f-chlnrj 'f-chlnrj ;,; I Layman. w' CARPET CLFJJ E J UAMhA CV;it Cm UfholrtrhTS """if. f'r;.-, j "' mpi 1 M 1 PKOVj asj Hum:- carpti pV r ? - IT ! rV '' terisf j-- t . PI on it;j v I ' den Fluff Ro, ,;4 LEGAL KOI I Date of last vgK , 1 - Jr. Mm ; lstrator. "NOTICE Tfjoi '.w rfH I-"5tnl.. r.f Ida t MjtM vouchers to Ih .traB -.'. t -it-(B or Im K T Hii'ini-Jo. tttc-B 4 M m 1 Two Sides of Turnover n The alert businesi man dealing with pres- prefcrncf With tins demand as a fad ent .lay conditioiii knows that the big alLgeUihg fans have a chance to succeed, word today is "Turnover." Whether he Without it they fail The only chance for k be a merchant, manufacturer, jobber, or salesmanship to sue. cod without an exist- banker, he sees that one thing with a clear ing demand is for salesmanship to1 BSBUml I vision unbiased by the limits of his own the task that belongs to advertising-the business. Tt is in the air, and on the tip task of creating demand. f of even tongue. .1 If the present efforts that are being put I And yet manv of them entirely too into selling were amply supported by ST many are thinking on only one side of corresponding effort to create consumer I Turnover. They think of it as meaning demand through Advertising, the business j rapid selling-putting money m and pot- conditions of this rountn would be rapid- ting it out quickly and at a profit. Thev ,. 1 j . , . realize that the3 must put greatlv in- !3 hanged ,nt an ra 0t grCat P ' cre.ised efforts back of all their plans for ,ty m sPlte of 01d World conditions and selling and distribution. everything else. fc The other half of Turnover is the eon- The proof of this is in the fact that t Burner. All selling plans and efforts fail right now, under these verv e..u.liti"i I if the consumer doesn't want to buy. His lhe manufacturers who are putting proper ? desire for the prod ; ' must be created a u 11 thir lie must meet the seller half way. He Phasis on creating a demand toi their jj. must be in a mood to buy before the sales- product, as well as selling it. are doing a 1 man meets him across the counter ''i1-' business nnd are aetualh getting the Iff n,, ... . . high turnover that others are trying so That is the function of Advertising- nrenuouslv to get through intensive nB to create consumer demand and consumer ing. IP - K Republished Re-published by The Ogden StandarrJ-Examiner in co-operation with The American Association of Advertising Agencies f . |