OCR Text |
Show ARE OPPOSED TO BILLBOARDS Automobile Association Official Of-ficial Says Such Signs Are Menace Protoat-s against the defacement of highways by unsightly road sign blll- I boards aro being received at national headquarters of t h American Auto- i mobile association almost dally. According Ac-cording to A. A A. officials there seems to bo a great and irvlng movement' move-ment' against the use of these billboards bill-boards fimong the mt-mberehlp of the membership of tho A- A. A. in every part of the country. All sorts of remedies I for the abatement abate-ment of this nuisance aro suggested I In these letters, from tho enactment of suitable legislation to a refusal on the part of motorists to purchase any artlcl- s no ;id i-rtlsi'd. In addition to the marring of high-I high-I ways, it is pointed out. the billboard I constitutes an absolute menace to the I motorist by attracting his attention from the road ahead and oftn causing caus-ing a more or less serious accident "I believe that the road sign bill -(board should bo abolished," said Pres-lldnt Pres-lldnt George C. Dlehl of the A. A. A. "Jhese slfrns serve as a distinct mcn-j mcn-j ace to motorists, especially when they , are placed, as many of them aro. at a sharp -curve or a road Intersection. 'A motorist driving alonir the highway high-way and approaching such sharp curve or ruad Intersection wants to : see what Is around that curve or ' down the Intersecting road much more than he wants to see a huge lgn advertising tires or somebody's I patent medicine or chewinp gum. "The day of the billboard and the ned of such methods of advertising is past. Tho class of people who use the highways and to whom such signs presumably appeal are a class that read the newspapers an 1 magazines, mag-azines, nnd who ar governed largely large-ly In their purchases by the advertisements adver-tisements of reliable products adver-ti'-ed in a reliable newspaper or magazine, mag-azine, it would appear to me that the Intelligent advertiser would soon hi i.i me aware of this fact and would transfer the money spent on billboards bill-boards which constitute an affront ; In the eyt-s of most Intelligent c itizens, iti-zens, to legitimate new&papora and j macrazines. Win re such advertising I would have weight. With the general trend of opposition opposi-tion to billboard advertising develop-1 develop-1 Ing over the country, as Is Indicated by letters received at the A. A. A. , headquarters, it can be but a question j of time until the American public ) will take things Into Its own hands nml find some means for the abatement abate-ment of this nuisance." |