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Show WILL ADVERTISE FARM PRODUCTS Sharp Change in Selling Methods Predicted by Authority WASHINGTON. Nov. 5. Tho day when American farm products will bo as extensively advertised throughout through-out the country as the automobile and other manufactured articles will soon arrive, Dr W M. Jardin e, president of the Kansas State Agricultural college, col-lege, declared boforo th'- Washington Ad club. "The American farmer has been acquainted ac-quainted with only one side of the advertising business," ho said. "'In tho main, he thinks of advertising as I a more or less tricky device employed by middlemen to separate him from ! his mon H probably has some- j what the same opinion of advertising as a target has of rifle practice. The signs of the times, however, are pointing in another direction. Bankers and members of chambers of J commerce have begun to take the fanner In as a business partner They are seeing that they must help htm earn more money and they are beginning begin-ning to see that he needs help principally prin-cipally with his marketing and soiling problems "The Bellini: end of the farmer's business has been badly and most un-fortuhatelj un-fortuhatelj neglected. Clrcumstani i are to blame in part ho ls to bla n In part and business men are to blame In part In 8 certain sense advertising advertis-ing men are much to blame 1 iobli :ns in marketing, advertising and selling that need solution much more lhau many which havo been solved, have been neglected. ' Agricultural men of America have begun to concern themselves with the (selling end of their business. They havo begun to learn to sell co-oper-! atlvcly, to organize and to respect their organization Tho next generation genera-tion of farmers ls going to grow up already 'sold' to the idea of organization." |