Ogden Standard-Examiner | 1922-07-06 | Page 4 | Failures

ou FAILURES The two principal reasons for fall I ure in business are lack of ability and ; lack of capital. Alexander Mauroca-J Mauroca-J dato tells this to a convention of rep resentatlves of 200 of the country's leading department stores. From this expert counsel, the man who warns lo gel Into business for himself learns the wisdom of selecting the business for which he Is best fitted fit-ted b nature also not biting off mure than he can chew financially Success Is largely a matter of selling sel-ling into the right job Many law-yere, law-yere, for instance, should be blacksmiths. black-smiths. And many blacksmiihs should be lawyers Failure comes by tackling the wrong job or the right Job at the wrong time.