Ogden Standard-Examiner | 1921-02-25 | Page 2 | The Economy of Advertising

IS ECONOMY OF ADVERTISING n lCdltorinl on Buying. To the general rank and file of eltl-enry. eltl-enry. I Ills matter of deflation and liquidation, this recovery toward nor-j uitilev. frets home ut one close contact point A dollar is worth more. Food and clothlnB are costing' less. Hers have a singularly satifyinj: proof of the economy of advertising. This was the sltuntlon: The public,, confronted by high prices, curbed their .spending; bought goods Only under, stress of Imperative need. Trade stagnated. stag-nated. Merchants ''t the burden of! lull shelves. They needed ictual mon- v. Thorc was Just oiio way tu got It by selling their mcrchanrtit-. BBBJ u iftKM two m mane a s.aie. me or i i hem must be the buyer, The merchants wanted buyers; lots of them. They got thaan. Vou know how they got lli4m. They advertised for them. They advertised their goods. They i L&vertlaad their prices, The public bought. The public is1 -nil buying. Booauae ths public has luurnert that modern advertising is truthful. An enthusiastic salesmen! updttr the slniulus of rapid fire COn- vpnuition, may tint trutb srith eulogy, i tut uniting on ndverUm menl Is a more deliberate process. li Is naturul for u man to Write more carefully than lie Speaks. A Signed statement Is moro convincing than u spoken word. No man can advertise untruthful f) and survive and every advortlear crtlalng h Mrut-iUi- campaign hi th pasi Lbh. BBBBBSv LbbbW. Ml rtl Lbb H 1 I Lam ' ,n' ft ccnl Lay Lw to a point a i a hh h the a reasonable urn rani. mF ' bin doll g 100 i enti should kill on.-. ..li, in,- ,,n th Vd obsolete argument that adver-T adver-T is expensive and aii extrava- is neither, u it ths most bane- rcent influence In modern trade. It f"r 'hn.-e V. h.i ;,) I ho reed Vtdvertlaementi tl -troii?, stanch pillar of modern econ-i