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Show LET THERE BE LIGHT The poor Examiner is lurd hit. after having its cir culation lies, and dishone9t advertising contracts ex i posed it naturally whirr.pers. On June 1, 1918, the Standard raised i ts advertising rates to 35 centG an inch and guaranteed the merchants of Ogden an aver-- age of 6000 paid circulation, A. B. C. audit from the time the raise took effect, or a pro rata discount pro-- portionate to the amount The Standard fell below 6000?. average daily paid. During that time, June 1, 1918, to April 1, 1919, which the A B. C. will soon audit. Tho Standard will be given credit for over 7000 paid circulation dally. The Exam-( iner confidentially sent word to all the Ogden mer-chants mer-chants that 6000 paid circulation average by A. B. C. audit was an Impossibility for an Ogden paper and in every way possible tried to knock The Standard's circulation and rates. But the merchants of Ogden had Tne Standard't; written guarantee 6000 paid or pro ratio discount, so they stood pat. Seeing The Standard was getting by. the Examiner raised Its rate making a bluff that they had more paid circulation than The Standard and giving a loudmouthed loud-mouthed guarantee to that effect. Oh, Mr, Ogden Mer-chant, Mer-chant, wouldn't it be a grand and glorious feeling to have that Examiner guarantee down in black and white and get 50 per cent of your money back after the A. B C. has Dassed tiirounb Oa4i T.ilk 13 cheap and our morning neighbor does a lot of 1 t. but yet they have never had the nerve to back up NY OF THEIR STATEMENTS. THE EXAMINER DID NOT RAISE THE RATES TO "HE BIG GENERAL OUTSIDE ADVERTISER. WHY? cause the eastern agents are shrewd buyers of space, fhey have access to the circulation records of all pa- re Facts, rtcults, and not fiction govern their advertis-ng advertis-ng appropriations. Why not have tho Examiner explain why Ogden ad-ertisers ad-ertisers a e discriminated against in favor of big out-ide out-ide advertisers. The Ogden merchants' interests arc n Ogden, A newspaper should not discriminate against nyone butwe could more easily forgive one discriminat-lg discriminat-lg against outsiders and favoring his home town than lea versa. The Exaniner has not denied: First: That The Standard has at least 40 per cent ore paid circulation in Ogden city. Second: At least 25 per cent more paid circulation Ogden ci.y and suburban territory. Third: At least 40 per cent more total paid circula-Sn. circula-Sn. Fourth- riiAt they are charging Ogden advertiser ur fnr ,nA than eastern advertisers. |