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Show BUSINESS ISSUES I F you are up against any serl- t ffj l oub problem in your work f don't try to sidestep it, to Jolly yourself along with the Idea ij that if you let the thing dilft it will , somehow settle itself. f You can't evade a business issue and f; expect to come out safe. "And worn- i en," said a human boing who wuBn't r ono tho other day, "women often seem to think that business Is only another sort of social game, aud that their personal per-sonal charm Is going to see them through difficulties In" tho one as in the other. Well, it won't! A business difficulty, a slump in trade, a necessity to put tho office force on a moro efficient effi-cient basis, a rival who threatens danger, a new machine that is going j to alter production things like that 1 have to be faced squarely and under- i stood. They're deflnlto as a stone ' wall, and evon a woman won't try to j get thiough a stone wall by simply ',. smiling at tho obstacle." As far as 1 can see, what this nan said is true enough, only It applies to both sexes. Men arc given lo evasion .' as well as women, and many a good I business has gone to smash, maDy a clever employe been dismissed, nbeth- t; cr man or woman, because of this lack , of ability to meet a deflnlto situation squarely and clearly. Being honest in jour business life means a lot more than just not cheat- 1 t ing a customer. It means boing honest 1: S with your own woith. You can't ' l dodgo issues and be entirely honest. . If ou have the least reason to think ' you aren't making good in any direction, direc-tion, don't shut your ejes to the un- , pleasant impression, but get right down to the facts in tho case |